MAM
‘IndiGo Abroad’ with the airline’s new brand campaign
National: India’s leading airline, IndiGo, launched its new integrated brand campaign ‘IndiGo Abroad: Happy to be your first’ today, to stimulate travellers to explore newer destinations for short and medium -haul international travel at affordable fares. The campaign aims to introduce Indian travellers to new and unexplored 6E destinations to encourage first time international travellers and experiential travellers to look beyond the regular international destinations, for their next trip abroad with IndiGo. The airline launched flights to Turkey, China, Vietnam, Myanmar and Saudi Arabia earlier this year.
As part of this campaign, IndiGo has used quirky creatives that tug our emotions when we travel, with the backdrop of the most scenic locations in its international network. The passengers in the creatives showcase the innumerable experiences and emotions during their first international trip and how IndiGo has been their partner, by making international travel accessible and affordable. Some of the creatives like ‘My first time was very educational’, ‘My first time? Three weeks long’, ‘Our first time? This summer’, connect to real life people, bringing relatability to the campaign. The campaign will run across OOH, print and IndiGo’s social media platforms from November 03- November 17, 2019.
On the launch of the campaign, Mr. William Boulter, Chief Commercial Officer, IndiGo said, “We are excited to launch our new brand campaign ‘IndiGo Abroad’ after the last one celebrating our 13th anniversary. This campaign is aimed at targeting domestic travellers looking at their first international trip and experiential travellers who want to explore new international destinations. Having started operations to five new countries this year, we thought this would be an apt opportunity for us to strengthen interest in foreign travel through ‘IndiGo Abroad’ campaign and we would be happy to be our travellers’ first flight to their international holiday.”
Mr. Boulter further added, “In addition to being affordable, on-time and hassle-free, IndiGo has played a significant role in making international air travel accessible and affordable for many Indians.”
IndiGo is introducing special promotional offer on its international destinations with return fares starting from INR 8,490. Customers booking their tickets through IndiGo website and mobile application can avail additional cashback and EMI options when paying through Yes Bank and Bank of Baroda, while offers with IndusInd Bank can be availed only on website from November 03- November 04, 2019. Discounts on seats are subjected to availability and the offer is valid for bookings made during the offer period, at least 15 days prior to the date of departure.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
