MAM
Indiassetz names Kapil Mishra as brand & creative consultant
Mumbai: Real estate banking platform Indiassetz has named Kapil Mishra as its brand and creative consultant.
In this role, Mishra will be overseeing marketing, social media, and related communications focused on building a strong brand presence and establishing Indiassetz as a leader in the segment, said the company in a statement.
“Mishra joins us from one of the most important sectors for any business – communication and brand management,” said Indiassetz CEO Shivam Sinha. “We are confident in his expertise and that it will enhance and effectively communicate the ideas, beliefs, and products offered by Indiassetz to all the stakeholders. Together, the goal is to help clients make the right choices in selecting and investing in real estate. We are excited to have him on board.”
Mishra comes with a background of creative excellence in advertising having worked at companies like Lowe Lintas as a regional creative officer, Contract Advertising, Leo Burnett, JWT, Ogilvy on brands such as Cadbury, Asian Paints, Flipkart, Swiggy, Tanishq, Complan, Britannia etc.
“It’s not sufficient for companies to do business differently. They should be seen as that too,” said Kapil Mishra. “The whole approach is to build brand Indiassetz as a category creator. Indiassetz must be seen like a very professional, expertise and technology-driven company, with wit and panache as its tone of voice.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
