MAM
India’s ace badminton player, Kidambi Srikanth signs a 35-crore 4-year deal with global Chinese brand, Li-Ning
MUMBAI: India’s ace shuttler, Former World no. 1 Men's badminton player, Kidambi Srikanth signed a 35-crore deal with Asia's premium sports brand, Li-Ning. The deal which is valued at Rs. 35 crores for a period of 4 years, will comprise of sponsorship & equipment supply. India’s only male World No.1 badminton player, Srikanth is also the only Indian badminton player to have won 6 Super Series badminton event which no other Indian badminton player has achieved till now.
Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand.
Sunlight Sports Pte Ltd is a multi-national exclusive partner of Li-Ning in India, South East Asia, Australia/New Zealand & also manages world renowned brands; McDavid, Shock Doctor, Kason and DHS.
Mr. Mahender Kapoor, Director, Sunlight Sports Pte Ltd said “Srikanth is among the top Badminton players in the world & already the most accomplished Indian Male Badminton player & a World No1 player. Li Ning stands for quality & consistency and Srikanth fits the bill perfectly. We want to play our part in helping Srikanth achieve a lot more going forward.”
Kidambi Srikanth ecstatically commented, “I am honored to be the face of Li Ning in India & globally. I love their products & I’m really looking forward to stepping on the court with a renewed vigor to accomplish few more goals that I have set for myself & keep bring laurels for my country.”
Srikanth is exclusively managed by India’s leading sports marketing firm Baseline Ventures which was instrumental in getting the tie up in place.
Tuhin Mishra, Managing Director, Baseline Ventures said “We were really impressed with the road map & vision of the brand Li Ning for Srikanth & the team handling Li Ning is completely hands-on & dynamic which is so important for a top athlete like Srikanth. We look forward to a great association over the next 4 years”
Li-Ning has been supporting the team China, Indonesia, Singapore and Australia for badminton and was the official sponsor of the Indian contingent at the 2018 Asian Games in Jakarta. Li-Ning is also currently Team India's official apparel partner till the 2020 Olympics in Tokyo where Srikanth will be one of the foremost Olympic medal contender hopes for India.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
