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Indians are strong votaries of Populism & Nativism: Ipsos Global Survey
MUMBAI: According to a new survey by Ipsos christened Populist and Nativist Sentiment 2019, the survey provides an interesting peek into views of Indians, about their beliefs on macro issues, especially about governance and immigrants with a strong sentiment emerging for Populism and Nativism.
Interestingly, only 4 in 10 (40%) Indians believe that our society is broken. The sentiment is more profound at the global level, with over half of those polled (54%), across the 27 markets, believing that the society is broken; with some markets displaying alarming levels of disruption in society – particularly, Poland (84%), South Africa (78%), Brazil (74%) and Spain (69%).
The System is broken.
All is not hunky dory.
The good news for India ends there. So, while the society is not broken, the system is.
And there is a high level of disgruntlement palpable among Indians for 2 reasons: One, at least 69% of Indians polled feel that the economy is rigged to favor the rich and powerful. Two, 68% Indians feel that the traditional parties and politicians do not care about them.
Populism – panacea?
There is a strong belief in populism and its effects – at least 80% of urban Indians polled believe a strong leader can wrest the country back from the rich and powerful. Further, at least 72% Indians believe that India can be fixed by a strong leader, who is willing to break the rules. However, skepticism is also seen to be rife, with at least 61% Indians complaining that the experts do not understand their lives.
Nativism – strong sentiment for empowering the natives. Inclusivity for immigrants
At least 63% Indians strongly believe that in the scenario of scarce jobs, employers should prioritize hiring natives/ locals over immigrants. Also, 49% Indians believe that immigrants tend to grab social schemes, depriving the locals, who should’ve been the beneficiaries, first. At the same time at least 35% Indians believe that as a country we would be better off if we allowed immigrants to settle in, especially those who expressed their desire to. This sentiment is the highest in India vis-à-vis all 27 global markets.
"The System is broken, is the overriding view. It favors the rich and powerful and that politicians disregard interests of the Common Man. We see affinity for a strong leader, who is unafraid in taking bold decisions (Populism) and there is also a strong desire for Nativism – empowering of locals and natives via jobs and social schemes. There is a feeling of dilution, with immigrants taking away what is rightfully of the natives. At the same time, we see acceptance for immigrants, a feeling of empathy and inclusion," says Amit Adarkar, CEO, Ipsos India and Operations Director, Asia Pacific, Ipsos.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
