Brands
Indian sporting legends share untold stories on PUMA’s docu-series Let There Be Sport
Mumbai: Cricket icon Virat Kohli admitted that breaking Sachin Tendulkar’s record of 49 ODI centuries would be an emotional moment for him, whereas Indian football team skipper Sunil Chhetri revealed why he thought of giving up on football at the age of 17 as PUMA’s Let There Be Sports documentary series unfolds never-heard-before stories of India’s top sporting legends.
Kohli, who is just three short of equalling Tendulkar’s record of most ODI centuries in the world, when asked about his thoughts on reaching that milestone, quickly said, “It will be a very emotional moment for me”.
The gripping conversation also includes Kohli talking about his childhood memories of playing cricket with older boys and highlighting the importance of sports.
“Sports teaches you some values of life, discipline and planning. It opens up your side, making you a productive person. No matter which profession you are in, the value of playing sports is immense. Don’t make them [students] just play sports, teach them. It is important to teach them small details of what it means to play a sport,” Kohli adds as he further recalls the incident that took off the pressure of studies from him when his school’s vice principal advised him to religiously follow cricket.
Featuring Kohli, Yuvraj Singh, MC Mary Kom, Chhetri, Harmanpreet Kaur and para-athlete Avani Lekhara, PUMA’s six-part docu-series, in association with Disney+ Hotstar, takes a deep dive into journeys of these six sporting greats and also showcases the role and impact of sports and fitness in their lives.
Harmanpreet also shares an incident where she convinced girls from her school to build a cricket team. “I was the only girl playing cricket in the school. So, I went to every class asking girls if they can play cricket so that I can also get to play. That experience taught me a lot of things. Sport teaches you how to handle responsibility and it makes you independent,” Harmanpreet said.
PUMA’s ongoing revolutionary Let There Be Sport movement promotes the integration of sports into the main educational curriculum rather than just an extra activity.
In one of the episodes, football star Chhetri is seen recalling the time he felt leaving the game.
“I still remember we lost one game badly [while playing for Mohun Bagan], we faced a lot of criticism. I called my dad saying this is not for me. I was 17 at that time. We used to play in Delhi but had never experienced such madness and when that happened, I was crying in the bathroom and I thought to myself I won’t be able to do it [play at such level]. I was physically scared,” Chhetri remembers.
“But looking back now, thankfully it happened that time because you understand that this is serious [sport] and incidents like that in sports is why you stay humble,” he further adds.
The docu-series also showcases Yuvraj talking about how a young Indian team added fuel to the Indo-Australia rivalry with fearless cricket in 2007. Mary Kom and Avani also shared compelling stories of their journeys, emphasising the need to give sports more prominence and encouraging Indians to engage in sporting activities.
https://www.hotstar.com/in/shows/let-there-be-sport/1260139825
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
