AD Agencies
Indian agencies win 7 metals on day 3 of Cannes Lions 2019
MUMBAI: The third day at Cannes Lions 2019 turned out to be even better than the previous two for the Indian contingent as it packed home four silver and three bronze metals. The big wins came for Dentsu Webchutney, which won one silver and two bronze lions, Mindshare, which one silver and one bronze lions, and Lowe Lintas and Leo Burnett collecting one silver lion each.
Dentsu Webchutney won the silver lion for its Swiggy's 'Voice of Hunger' challenge in the Direct Lions category. The same campaign got it one bronze lion in the social & influencer Lions category. The second bronze lion for Dentsu Webchutney came in the PR Lions category for its anti-piracy campaign for the film ‘Uri: The Surgical Strike’.
India got another metal in the PR Lions category with Leo Burnett picking up a silver lion for its #STOPMITHANI campaign for HDFC Bank.
Mindshare’s ‘Infection Alert System’ campaign for Lifebuoy got it a silver metal in the media Lions category. The same campaign bagged Mindshare a bronze lion in the creative data Lions category.
Lowe Lintas Mumbai along with Mullen Lowe Singapore and Mullen Lowe SSP3 Bogota won a silver lion for 'Lifebuoy #HelpAChildReach5’ campaign.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
