MAM
Indian advertisers win four laurels at Internationalist Awards
MUMBAI: Four Indian advertisers have been rewarded at the recently held ‘Internationalist Awards‘ in New York.
RK Swamy BBDO (for Siemens‘ Dialogue Engagement), Customer Centria (for Godrej‘s GoJiyo campaign), and HSBC (for India‘s IPL sponsorship on YouTube) won silver awards each. Lintas, on the other hand, won a bronze for Maruti Suzuki‘s ‘iSerial Stars‘ campaign.
RK Swamy media group president Chintamani Rao said, “We seek innovative, result-oriented media-neutral communication solutions for our clients. For Siemens, which is essentially a B2B business whose core TG is top decision makers, we have been implementing path breaking multimedia ‘Audience Engagement Programs‘ across Print, TV and Digital. Results for the client and recognition by the industry are a happy combination indeed.”
Customer Centria CEO CR Vinay added, “Gojiyo is a perfect example of creating a highly engaging End to End Brand-Consumer experiential platform, where users can experience the brand in an immersive and social environment.”
HSBC said in a statement, “Instead of using conventional media like TV, we capitalised on the fact that India now ranks fourth in worldwide Internet usage and chose to advertise on this medium. The launch of an online HSBC-branded cricket game increased user interaction.”
Added Maruti Suzuki India assistant GM – marketing Sunila Dhar, “Maruti has always been on the forefront in coming up with innovative and novel initiatives. We are really happy that such initiatives are getting recognised on an international front.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
