Account
IndiaMART assigns communication mandate to Happy Mcgarrybowen
MUMBAI: Online marketplace IndiaMART that connects buyers and suppliers, has assigned its communication mandate to Happy mcgarrybowen. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.
IndiaMART provides a platform to over 4.6 million sellers to connect with over 55 million buyers to search from over 60 million products. Founded in 1996, the company’s mission is to make doing business, easy.
As part of the mandate, Happy mcgarrybowen will fuel the brand’s aggressive growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms.
IndiaMART vice president of marketing Sumit Bedi says, “We were looking for a digital-first agency to drive our integrated marketing communication plan. Apart from our SME clients, this year we are also focussing on brand solutions and our new online payment gateway, ‘Pay with IndiaMART’. Happy mcgarrybowen clearly fits the bill as it understands the digital space very well. We hope that our association with the exciting team at the agency will help us create some highly engaging communication for our target audience.”
While Brand Solutions by IndiaMART offers enterprise companies to grow their distribution and sales network via the IndiaMART platform, Pay with IndiaMART enables easy low-cost instant payments through IndiaMART.
Happy mcgarrybowen MD PM Praveen Das adds, “For Happy mcgarrybowen’s new arm specialising in B2B, IndiaMART is a typical business that we want to take to the next level using a mix of digital and other communication formats that is calibrated to create a more favourable response. We are very happy to partner with IndiaMART to help accelerate their growth and leapfrog ahead with unconventional ideas using technology.”
The company has over 3600 employees located across 80 offices in the country. Its existing investors include Intel Capital, Amadeus Capital, West Bridge Capital, and Quona Capital.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
