MAM
Indiagames, SingTel join hands for first World Cyber Games
MUMBAI: Indiagames has entered a partnership with SingTel (Singapore Telecommunications Limited) to launch Asia Pacific’s first and largest competition for mobile gamers – World Cyber Games (mobile).
SingTel is a part of the eight member Bridge Mobile Alliance that also includes Airtel (India). The WCG Mobile Championship will be hosted on SingTel’s GamesXtremeLeague (GXL) Mobile platform.
It is a regional mobile games platform with features such as registration, community news and ranking of scores, etc. It is facilitated by Bridge Mobile’s regional infrastructure, enabling IP connectivity between member operators as well as regional billing settlement capabilities.
Indiagames holds the global rights for WCG Mobile Tournament, licensed from International Cyber Marketing (ICM), to host the World Cyber Games Competition for mobile phones.
The event will be kicked off in Asia Pacific region and will pit mobile gamers in Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Taiwan against one another.
SingTel’s GamesXtremeLeague (GXL) Mobile platform is a regional mobile games platform with features such as registration, community news and ranking of scores, provided exclusively to the SingTel Group. It is facilitated by Bridge Mobile’s regional infrastructure, enabling IP connectivity between member operators as well as regional billing settlement capabilities.
The four official games for the Mobile Tournament are Midtown Madness 3, Bruce Lee, Goolie, and Chopper Rescue.
Players across the region will be engaged first on an online championship followed by a ground event in some countries where the national champions will be selected. These national champions will be then flown down to Singapore in November for the Grand Finals where they will compete with other participants across the world to be the ultimate winners.
Indiagames CEO Vishal Gondal says, “We are very happy to associate with SingTel’s GamesXtreme League Mobile to power first ever World Cyber Games Mobile Championship. We are sure gamers across Asia Pacific will truly enjoy this unique experience put together by Indiagames in collaboration with SingTel and Bridge Mobile.”
SingTel vice president (consumer marketing) Thomas Yeo says, “We are meeting the needs of an avid and growing pool of mobile gamers by bringing the whole playing experience to a new level. Instead of just competing against players in their own country, they can now challenge the best in the region and the world. Beyond the exhilaration and thrill of gaming for the players, we hope to give them a platform to be recognised internationally.”
Bridge Mobile CEO Dr Patrick Sim says, “Bridge Mobile is proud to partner with SingTel, Indiagames and our other operator members in pioneering the first and largest mobile gaming championship in Asia Pacific. SingTel’s GXL Mobile will set the foundation and platform for the creation and rollout of regional mobile gaming services in the future.”
The Grand Finals will be held concurrently in Suntec City, Singapore from 16 – 20 November 2005.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
