MAM
Indiagames signs up Zaheer Khan
MUMBAI: Indiagames has signed up cricketer Zaheer Khan and will develop content based on his game, skill and charm for mobile phones.
Mobile users will be able to watch videos on their mobile phones and observe his bowling actions, variations and his newfound batting skills.
Apart from developing a couple of games based on cricket and Zaheer’s personality, his favorite wallpapers and ring tones will be on offer. A ring tone featuring his trademark ‘howzaat’ which appeals – successful and the ones turned down by the umpire will also be incorporated.
Indiagames, which has been developing content on mobile devices since past six months, had recently announced their game show Gotta Play! Gotta Win, hosted by Mandira Bedi.
Zaheer Khan said, “This is a unique opportunity for people to interact with me. When Indiagames approached me with this concept, I was unsure on how this whole thing works. After their team shared with the blue prints of this concept, I was pleasantly surprised by the concept.
In fact right now I’m excited to see the prototypes. I think my perception on mobile phones utility has changed. Opportunities and possibilities for entertainment on a handheld device are limitless. To be onboard with Indiagames will be fun and I look forward to it. People are going to have fun.”
“We are glad that Zaheer shares our enthusiasm and vision. The content will be very varied, unlike the contents that are currently available. We will tie-up with one of the carriers and users can join the Zaheer Club and have fun playing games and downloading. People can also ask questions and doubts. Zaheer Khan will answer them on weekly basis depending on the questions,” said Indiagames Ltd. CEO and director Vishal Gondal.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
