MAM
India to be the leading face of luxury brands in the world, say speakers at New 18 PH summit
Mumbai: The New18 PH event, L’ Aspiration Summit, held at JW Marriott, Chandigarh on Friday, Dec 22, 2023, saw erstwhile Royals Aaliya Sultana Babi, Mallyka Singh Dundlod & Siddharth Daspan, the scions of the Balasinor (Gujarat), Jhunjhunu (Rajasthan) & Jodhpur respectively, sharing stage with actors Jonita Doda, Aahana Kumra and Niharica Raizada and artist and collector, Shan Bhatnagar.
L’ Aspiration Summit is a unique initiative of News 18 PH, dedicated to the world of Luxury. In a world brimming with new opportunities, this is a celebration of ideas redefining the notion of luxury, straight from those who have lived it and are living it, those who embody a lifestyle that others aspire for. The summit is dedicated to tracking trends shaping lifestyles, aspirations and luxury in the world today.
The event was divided into six sessions, titled – Rethinking Luxury, Reviving Tradition, Redefining Royalty, Realizing Celebrity, Reimagining Talent and lastly Sufi Performance by Sufi Singers – Birender Dhillon & Shamsher Lehri, and offered a mesmerizing evening full of royalty, glitz and glamour.
Actor Jonita Doda, who was born in Chandigarh to a business family, revealed that she is an actor by accident. She said that she always wanted to be the first to do something in life, so she chose to do a 3D movie. She has acted in many Punjabi and South Indian movies. She talked about her experience of starting Chandigarh Fashion Week with her brother and how her dreams transformed through it.
Siddharth Daspan, a trained designer, who studied in Mayo and Italy shared his experience of converting his century-old royal house “House of Daspans”, Jodhpur into a place that offers peace and tranquillity to tourists, who want something out of the box. His house celebrates all forms of art through collaborations. He shared the details of his Soapbox initiative a series of artistic collaborations curated by him. Siddharth believes in brewing something new every day, from hosting an artist residency program to partnering with diverse performing artists and experimenting with culinary art.
Shan Bhatnagar, an Artist, Collector, Conservationist & a Maximalist interior architect, talked about his vibrant artworks that are a distinct take on the traditional temple art of Pichwai painting. Shan incorporates traditional Rajasthani embroidery and jewellery as embellishments in his paintings, which is a marked difference from the traditional style.
He shared his spiritual connection with his paintings. “Luxury is a state of mind”, he said while talking about Art as an investment.
Aaliya Sultana Babi, popular as Dr Dinosaur and Princess Dinosaur, is the daughter of the Late Nawab Saheb Salabat Khanji Babi Bahadur of Balasinor and has dedicated her life to the preservation and conservation of the remarkable dinosaur site and fossils that exist in the region that she is from. She shared her experience of setting up a Dinosaur Museum in a small village in Gujarat, which took 27 years of hard work. She shared her story of how she got a Dinosaur egg, which she calls ‘Masala Anda’, from a village woman. She has nurtured the idea of Dino tourism.
Mallyka Singh Dundlod, the founder of A Baisa’s Adventures, talked about her first memory of horses and her love for Shekhawati culture. She revealed how she was introduced to the equestrian world by her father, Thakur Raghuvendra Singh Dundlod, who pioneered horse safaris in Rajasthan in the 1980s. He founded Dundlod Safaris to revive the indigenous Marwari breed of Warhorses and to share his passion with equestrians from all over the world. She divulged that the population of horses in India is on the rise, especially the Marwari horses, which are known for their endurance.
Aahana Kumra shared her experience in the field of acting. She talked about how actors who are from a “non-filmy” background must bear the brunt of nepotism. She believes that nepotism will stay in Bollywood.
She talks about how she was brought up by her cop mother and how she tried her hand in all sports. She explicitly talked about her journey from theatre to Bollywood and her experience of her first film ‘Lipstick under my Burqa’ which was a great success. She candidly talked about her phase of depression and how she overcame it.
Niharica Raizada actor & a medico scientist explained why she chose the Beauty pageant. She said that it’s the fastest way to connect with people. She believes India is a Diamond with a huge potential for development and this was the reason for her returning to India after her studies abroad. She said that Luxury brands are spearheaded by Indian faces these days and people are looking at India differently.
It was an evening with a difference. An evening when the royals shared the stage with India’s top fashion designers, collectors, artists and actors to discuss luxury, traditions and talent.
The L’ Aspiration Summit’s engaging panel discussions were moderated by News 18 India Editor Mr Jyoti Kamal.
Brands
Centrum taps into daily fatigue with new Har Din Ko Kar Recharge campaign
New film highlights how a quick nutrient boost can turn everyday tiredness into energy
MUMBAI: In a bid to connect with India’s always-on lifestyle, Centrum has rolled out a new campaign titled ‘Har Din Ko Kar Recharge’, spotlighting the everyday struggle with fatigue and the need for simple, accessible wellness solutions.
The campaign, launched by Haleon, promotes Centrum Recharge, an effervescent energy drink mix designed to replenish essential micronutrients lost during daily activity. Priced at Rs 10 per sachet, the product combines Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity in a convenient format.
At the heart of the campaign is a light-hearted film that brings a relatable slice of life to the screen. It follows a tired young man who is unexpectedly challenged to a street game by a child. Initially reluctant, he turns to a Centrum Recharge sachet, after which his energy visibly returns, allowing him to join in with enthusiasm. The narrative neatly ties into the brand’s core message that small nutritional boosts can make a big difference in daily vitality.
Speaking on the launch, Haleon ISC head wellness & OTC Deepali Agarwal said the campaign aims to bring attention back to everyday energy and participation. She highlighted that modern routines often leave people feeling drained, and solutions like Centrum Recharge can help bridge nutritional gaps while encouraging a more active lifestyle.
The brand is also positioning the product as part of a larger push to democratise multivitamin consumption in India, especially at a time when micronutrient deficiencies remain widespread. With variants for both kids and adults and availability across retail, pharmacies, and quick commerce platforms, the company is betting on accessibility as a key growth driver.
The campaign will be amplified across digital and television platforms nationwide, supported by on-ground activations, sampling initiatives, and e-commerce visibility. As Centrum leans into the everyday energy conversation, its latest push makes a clear pitch. Staying energised, it suggests, might just be as simple as hitting refresh on your daily routine.
