MAM
India, Pak cable ops form SAARC Electronic Media Association
NEW DELHI: At a time when relationship between India and Pakistan are thawing a bit for the better, Indian and Pakistani cable operators have joined hands to push for a regional body that would take up industry issues in the SAARC (South Asian Association for Regional Cooperation) region.
The campaign for such a body has been jointly launched by India’s Aavishkar Dish Antenna Sangh and Pakistan Electronics Media Association (PEMA).
According to Aavishkar Dish Antenna Sangh founder-president AK Rastogi, “The time has come when an organisation is launched that will work for the interest of cable operators and the cable and broadcast industry in the SAARC region, including interfacing with various governments.”
SAARC region includes countries like India, Pakistan, Bangladesh, Sri Lanka, Nepal and Bhutan. “A meeting of the new organisation, attended by Pakistani and Indian representatives, has been held. Consent from those in other countries had been taken earlier,” Rastogi added.
Such a body, according to Rastogi, would go a long way in creating awareness about the industry and its intricacies amongst the general populace of various South Asian countries.
Concurring with Rastogi, PEMA’s founder chairperson Muhammad Ibrahim Rana told Indiantelevision.com on the sidelines of the ongoing 14th Convergence India 2006, that even the Pakistani government has realised the futility of banning Indian TV channels.
“There is a growing feeling in Pakistan that Indian TV channels like Zee TV, Star Plus, NGC and Sony can be given landing rights with certain riders like inclusion of a certain percentage of Pakistani content on the channels’ Pakistan feed,” Rana said.
However, these content-related riders are worrying some Indian and foreign broadcasters who have sought permission from the Pakistani authorities to beam there.
For example, a senior executive of Zee Telefilms, India’s largest vertically integrated media company, said, “These conditions being flaunted by Pakistani authorities for giving a green signal to us will only increase cost and red tapism. Does the Indian government put such conditions on Pakistani channels, including PTV?”
Pakistan may not see eye to eye with India over various issues, but when it comes to watching Indian cable television, most Pakistanis will tune in faster to Indian general entertainment channels than a runaway rickshaw.
It is this factor, according to some critics, that has stopped the Pakistani cable industry and subscriber homes from growing as fast as their Indian counterparts.
While India boasts of over 61 million C&S households, PEMA’s Rana said that the total number of cable TV homes in Pakistan would be approximately 2 million. Though Dubai-based ARY Digital has obtained a DTH licence, it is yet to start the service.
“But if Indian TV channels agree to about 20 per cent of Pakistani programming on their Pakistan feeds, we don’t see any reason why the likes of Zee and Star cannot be seen in our country,” Rana said, admitting that before a ban was put in place Zee News, notably, had seized a fair market share.
The SAARC Electronic Media Association can work towards removal of such governmental, political and social barriers, Rana asserted.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
