MAM
India is third largest contributor to Zenith’s 3-year global adex prediction
MUMBAI: Zenith has predicted that the global ad expenditure will grow 4.5 per cent in 2018, reaching $581 billion by the end of the year. For the coming years, the agency expects the advertising expenditure to grow behind the global economy and its forecast has mentioned 4 per cent growth for 2019, followed by 4.2 per cent in 2020 and 4.1 per cent in 2021.
The forecast for 2019 is slightly down from its September prediction of 4.2 per cent growth.
The report has indicated that regions in ‘Fast-track Asia’ (India, China, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand, and Vietnam) are expecting the growth to rise to an average of 6.2 per cent a year to 2021.
India has been ranked third (followed by USA and China) in the list of top ten contributors to ad-spend growth 2018-2021 and is expected to see $4,506 million in ad-spends, which is 6 per cent of the expected total global advertising expenditure
North American ad-spend will grow 3 per cent in 2019 and will show an average 3.4 per cent growth each year to 2021 as the “ad market has been growing fairly steadily but unspectacularly since 2010”. Latin America is expected to record an average growth rate of 4.1 per cent a year to 2021. Combining “large scale and rapid growth” China will contribute 19 per cent to the global growth rate and will spend $14,461 million for advertisements.
The forecast has further revealed that six of the ten largest contributors will be rising markets (China, India, Indonesia, Brazil, South Korea and Russia), and they will contribute 37 per cent of new ad-spend over the next three years.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
