MAM
India is third largest contributor to Zenith’s 3-year global adex prediction
MUMBAI: Zenith has predicted that the global ad expenditure will grow 4.5 per cent in 2018, reaching $581 billion by the end of the year. For the coming years, the agency expects the advertising expenditure to grow behind the global economy and its forecast has mentioned 4 per cent growth for 2019, followed by 4.2 per cent in 2020 and 4.1 per cent in 2021.
The forecast for 2019 is slightly down from its September prediction of 4.2 per cent growth.
The report has indicated that regions in ‘Fast-track Asia’ (India, China, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand, and Vietnam) are expecting the growth to rise to an average of 6.2 per cent a year to 2021.
India has been ranked third (followed by USA and China) in the list of top ten contributors to ad-spend growth 2018-2021 and is expected to see $4,506 million in ad-spends, which is 6 per cent of the expected total global advertising expenditure
North American ad-spend will grow 3 per cent in 2019 and will show an average 3.4 per cent growth each year to 2021 as the “ad market has been growing fairly steadily but unspectacularly since 2010”. Latin America is expected to record an average growth rate of 4.1 per cent a year to 2021. Combining “large scale and rapid growth” China will contribute 19 per cent to the global growth rate and will spend $14,461 million for advertisements.
The forecast has further revealed that six of the ten largest contributors will be rising markets (China, India, Indonesia, Brazil, South Korea and Russia), and they will contribute 37 per cent of new ad-spend over the next three years.
Brands
Godrej wins aviation security upgrade contract at Cochin airport
The project marks CIAL’s first large-scale vehicular access upgrade
COCHIN: Godrej Enterprises Group has won a landmark contract from Cochin International Airport Limited to modernise vehicular access and perimeter security at the airport.
Under the mandate, Godrej’s security solutions business will deploy next-generation access gates and an integrated vehicle screening system across the entry and exit points of Terminal 1 and Terminal 2. The installation includes under vehicle scanning systems integrated with automatic number plate recognition and high-performance tyre killers.
The project marks CIAL’s first large-scale rollout of a vehicular access control system, aimed at strengthening deterrence, access management and regulatory compliance. Every vehicle entering designated airport zones will undergo automated undercarriage scanning, enabling real-time threat detection and tighter perimeter control.
The deployment is aligned with guidelines issued by the Bureau of Civil Aviation Security, as airports across India step up investments in regulation-ready security infrastructure.
Godrej Enterprises Group business head, security solutions Pushkar Gokhale, said aviation remains a key growth engine for the company, with rising demand for smart vehicle screening, automated access management and high-performance deterrent systems.
The Cochin project adds to Godrej’s growing presence in the aviation security segment, following recent mandates at Chhatrapati Shivaji Maharaj International Airport, Kannur International Airport, Thiruvananthapuram International Airport, Sardar Vallabhbhai Patel International Airport, Chaudhary Charan Singh International Airport, Alluri Sitarama Raju International Airport and Rajiv Gandhi International Airport.
Once operational, the system is expected to enhance security, streamline vehicle processing and strengthen adherence to aviation security norms.
