MAM
India England series averages 3.09 TVR
MUMBAI: With India whitewashing England 5-0 at home during the ODI series the ratings showed a big improvement compared to the away series in England where Dhoni‘s boys had lost 3-0.
TAM data (c&s4+ all India) shows that the five matches at home averaged a TVR of 3.09 on Neo Cricket. Compared to that the ODI series in England on Star Cricket had averaged at a 1.79 TVR.
For the series at home viewership grew as the series progressed. This could be attributed to some initial pessimism about how India would perform. The first two matches averaged 2.50 TVR. After that the interest picked up in a serious manner. The third ODI which saw India wrap up the series fared the best by getting a TVR of 3.64. The last three ODIs each managed a TVR of over 3.
MPG India senior director R Venkatasubramanian said that while the delivery was okay given the price paid he was disappointed that the ratings did not touch at least five. “Given that India dominated the performance should have been better. However if India‘s performance continues to improve then viewers will get back into cricket,” he said.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
