MAM
Independent TV joins hands with Vicky Kaushal starrer ‘URI: The Surgical Strike’
MUMBAI: Leading DTH service provider Independent TV has joined hands with Vicky Kaushal starrer, upcoming Bollywood big ticket film, slated to release Worldwide on 11thJanuary 2019. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment pvt. Ltd clinched the plum deal bridging brand Independent TV class entertainer & Hindi feature film, URI: The Surgical Strike.
The deal entails a co-branded campaign spread across digital, multiple onscreen and outdoor branding which seamlessly merges the brand with the film. Independent TV as a brand effortlessly aligns itself to the theme of the film and its salient features resonate with the title of the film which is all about the country and patriotism. The promise of rich content with a wide reach can be attributed as prima facie reasons for this deal to fructify. Independent TV is one of India's leading DTH service providers and poised for expansion by adding fresh territories and deeper penetration within the existing territories.
Independent TV shares their opinion and views, “Uri :The Surgical Strike is an extremely pertinent film for us to associate with. This film cuts across all groups of movie viewing audiences and caters to not just a wide target group but the message that it conveys also resonates with our brand. We are committed to expanding our reach by providing quality content and we want to be viewed as a trusted and reliable brand hence an association with a film that holds up India’s history, speaks of patriotism and showcases the contribution of Indian Army is a natural fitment.
Talking about the association, Vinay Punjabi, MD and CEO, Blue Bang Media & Entertainment, the agency behind the alliance says, “The brand was convinced by the idea of the integration as the genre of the movie is such that it targets all age groups and socioeconomic strata. Such stories inspired by real life events that too related to the country and Army certainly make a deep impact. While Independent TV’s wide reach, expanding trajectory and brand ethos also provides the film with a reliable and solid platform. Associations of this nature are few and far between and we are proud to have envisaged this. This association is sure to be a fruitful one for both the brand and the film.”
URI: The Surgical Strike is a film inspired by true events based on URI attack on Indian soldiers produced by Ronnie Screwvala starring Vicky Kaushal, Paresh Rawal, Yami Gautam in lead roles. It is an explosive action film based on a real life story with a talented cast that will keep audiences hooked till the end. The film promises a wide distribution theatres pan India and territories worldwide.
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
