MAM
In partnership with AAAI, SGF has hosted the lecture series, featuring top speakers for years.
Mumbai: The Advertising Agencies Association of India (AAAI) and the Subhas Ghosal Foundation (SGF) have announced that award-winning independent digital journalist Faye D’Souza will deliver the AAAI Subhas Ghosal memorial lecture 2025 on 5 March at St. Regis, Mumbai.
Established in memory of Subhas Ghosal, a towering figure in the advertising industry, the Subhas Ghosal Foundation promotes the professional values he upheld. In collaboration with AAAI, the Foundation has hosted the lecture series for several years, featuring distinguished speakers such as Rajan Anandan, Uday Shankar, Ronnie Screwvala, Aroon Purie, and Sudhir Sitapati.
Speaking on behalf of SGF, Sam Balsara stated, “We live in an era where news and views shape our daily lives. Faye D’Souza, with her fearless journalism, will discuss the challenges and opportunities for independent journalists and the implications for democracy and public discourse. It promises to be an insightful session.”
This year’s event also welcomes a new sponsor, Amazon MX Player.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
