MAM
Impresario launches ‘Social’ in Bengaluru
BENGALURU: Impresario Entertainment & Hospitality (Impresario) has launched the first of the three ‘Social’ cafes for 2014 in Bengaluru. The company has also planned for a 22 April launch in New Delhi and a 17 May launch in Mumbai.
Impresario says that its core strength is in understanding the changing dining out habits of new young India and delivering quality dining-out experiences tailored to delight their guests. The chain has 36 outlets under popular brands such as Mocha – Coffees & Conversations, Smoke House Deli, The Tasting Room, Stone Water Grill and Le Kebabiere.
Depending upon the success of the three ‘Social’ outlets, Impresario plans to open about 20 ‘Social’ cafes over the next three years. Targeting the youth (aged between 18 and 35 years), with brand ‘Social’, the company plans to have a one-on-one connect using technology and the internet with its clients. For some of its other brands such as Mocha, the company uses radio for mass media communications. The company believes that it is strong in the use of technology as the main tool, or as a supplement for other mediums such as radio and social media.
Impresario CEO and managing director Riyaaz Amlani revealed to indiantelevision.com, “We spend around 2.5 per cent of revenue towards brand building and communications. Our topline is around Rs75 crore (Rs750 million). A lot of our activities are BTL and event associated. We have our own creative teams, and media buying, where required, is in-house.”
“People have been coming in to use our cafes to work from, hold meetings, make presentations. All we did was build a space that caters to that need, a productive space driven by a radical 9-6 creative community, a space for doers and makers to work and network, said Amlani.
“Social is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected; a place where networking can happen. Social is a collaborative workspace, a hub for artists, designers, and innovators. Social has everything an office has; a boardroom, wall-space and wall-to-wall uber high-speed WiFi. The café has an app that lets you order and review food, check out the restaurant’s playlist (to like and recommend music) and even check in on what the other guests in the space are up to, to allow room for collaboration and interaction between tables,” added Amlani further while speaking about the new chain.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
