MAM
IMG acquires CSI sports
MUMBAI: Global sports marketing major IMG today announced it has acquired rival CSI Sports group of companies from CSI Sports’ management team. The terms of the transaction were not disclosed.
CSI’s portfolio of clients includes English football’s governing body, the Football Association, and Football League (including the Carling Cup) as well as the England and Wales Cricket Board; Cricket Australia; New Zealand Cricket; Cricket South Africa; and Zimbabwe Cricket. Previously, CSI Sports was part of Octagon Worldwide, a wholly owned subsidiary of Interpublic Group.
IMG, which is owned by the Interpublic Group, said “there would be a simple integration process – CSI’s management team will continue to look after the interests of their clients, who will also benefit from IMG Media’s unparalleled global distribution network and extensive sales and marketing expertise.”
Chris Guinness, the former President of Octagon CSI and a former IMG employee, will also return to IMG.
Michel Masquelier, executive vice president and IMG Media’s head of acquisition & sales worldwide, said: “I am delighted to announce the acquisition of CSI Sports given its client portfolio which represents an excellent fit with IMG Media, complementing perfectly our own existing properties.
This acquisition will enable us to remain on target to fulfil our strategic growth plans. I am also particularly delighted to welcome back Chris Guinness, an old time friend of mine. We look forward to working with Chris and his team who will assist us in the development of new business.”
Chris Guinness said: “Having successfully completed the management buyout of CSI Sports from Interpublic Group, the challenge was how to build upon the company’s sound financial platform and excellent client portfolio to ensure future growth. The complementary nature of the two companies’ businesses and the global financial and distribution strength of IMG Media make it an ideal strategic fit for CSI Sports.”
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
