MAM
imd1 (I Am The 1), on-boards VVS Laxman as a Legend for cricket coaching offerings; also joins hands with India’s biggest photography training community DCP Expeditions
MUMBAI: Aidia Technovations’ co-curricular market place for Music, Art, Dance and Sports (MADS), imd1 (I Am The 1) has on-boarded VVS Laxman as a Legend for cricket coaching offerings.
VS Laxman is one of the most recognized and respected cricketer globally. He is known for his techniques, natural elegance and flair. He has played some of the most remarkable innings in cricketing history. Post-retirement, he has been associated with Indian Premier League (IPL) and is currently mentoring Sunrisers Hyderabad. He is also serving on the panel of commentators and analysts. Last November, he launched his much-awaited autobiography ‘281 and Beyond’ which was an immediate hit in the cricket fraternity.
Talking about his association with imd1, VVS Laxman said, “I am excited to start my unique journey with imd1. They are working on a disruptive idea for co-curricular learning using digital technology. It can take cricket learning and coaching to a different level. I look forward to impart my knowledge and experience through this association and make a big difference at grass root levels in every nook & corner of India and beyond.”
Commenting on the developments, Jigish Sonagara, founder of Aidia Technovations said, “We welcome VVS Laxman to team imd1. Our cricket coaching related offerings will have VVS (Very Very Special) touch now! With VVS’s endorsement of cricket curriculum, we will bring unique cricket coaching experience which is digitally driven with brick & mortar model.”
Aidia Technovations also joins hands with India’s biggest and fastest growing Photography training community DCP Expeditions (www.dcpexpeditions.com). DCP has a strong panel of experts comprising of most respected mentors and experts comprising of wildlife, travel, food, astro, fashion, macro/micro photographers to photo journalists, digital artists, digital imaging specialists, travelers, writers, divers, explorers, naturalists, conservationists and others. Some of the renowned photographers associated with DCP are Dr. Caesar Sengupta, Amit Rane, YuwarajGurjar, Mohan Thomas, Ashutosh Shinde, Sanak Roy Choudhury, Kiran Poonacha and many others. DCP regularly conducts photography workshops in more than 100 cities in India apart from photo tours, exhibitions and other initiatives. DCP and imd1 shall work on all aspects of photography, from creating courses, competitions / exhibitions to DCP experts offering standardized courses using imd1 digital platform.
On this occasion, Dr. Caesar Sengupta, founder & director of DCP Expeditions said, “Joining hands with imd1 is the best click for DCP and Indian photography world! Using imd1 digital platform, we will take photography learning to millions of budding photographers, right from amateur to professionals and students to homemakers. This path breaking idea will help disseminating best of the curated photography curriculum and knowledge across India”.
Jigish Sonagara added, “We are elated after joining hands with DCP. They are undisputed leaders in photography community with full bouquet of services, best of the mentors & experts and pan India presence. We will combine it with imd1 initiatives and digital technology offering real complete learning and experience.”
imd1 has already on-boarded celebrity photographer Dabboo Ratnani as a Legend for its photography course offerings and India’s fastest skater, Nikhilesh Tabhane as a Legend for its skating and related offerings earlier.
Aidia Technovations is Mumbai and Pune based start-up working on technology enabled innovations. Aidia is working on co-curricular marketplace for MADS (Music, Art, Dance and Sports) under “imd1” with various offerings. It will be a unique combination of brick & mortar and digital to use best of the both to connect all stakeholders with one of its kind technology and providing quality services in this vertical. As part of its initial plan to widen its reach, company has already launched its website www.imd1.co and android app imd1, covering achievers’ stories who can proudly say “I Am The 1” including that of Padma shri, Khel Ratna, Arjuna Award winners and others, market for MADS service providers, MADS specific social media etc.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
