AD Agencies
iMark PR debuts with Dubai’s department of tourism and commerce marketing account
Mumbai, January 6, 2006—iMARK Public Relations, with specialization in travel and tourism PR, investment promotion and destination marketing has made its debut with the prestigious Government of Dubai’s Department of Tourism and Commerce Marketing (DTCM) account. iMARK also bagged the prestigious Dubai Shopping Festival 2006 travel trade promotions project within the first week of its operations.
iMARK is headed by Rajiv Desai as its Chairman & CEO with Carl Vaz as the Chief Operating Officer. The company has commenced operations with offices in Delhi and Mumbai and has ambitious plans to become India’s leading travel & destination marketing practice.
Both Vaz and Desai have been associated with DTCM interests in India for the past eight years. “We started 2005 with Comma Consulting and now we formally launch iMARK. Together these two companies will cater to the new and emerging PR needs in India. While iMARK will provide specialized communications for the travel & tourism, investment promotion and destination marketing sectors, Comma will continue to provide high-level consulting services in media relations, development communications, public affairs and the management of corporate communications” said Desai.
“In Carl, we have the right experience and expertise that is required for a specialized PR company like iMARK. His experience of 14 years in sales, marketing, advertising and the PR industry, deep understanding of destination marketing and promotional management business will be very useful for iMARK’s clients. We expect the travel and tourism segments to grow rapidly in the years to come and iMARK will be at the leading edge in helping clients with their global and Indian marketing plans,” Desai added.
“Our mission is to provide clients in the tourism, aviation and hospitality industry with the highest standards of service through our knowledge pool that include media relations and marketing communications counsel. Destinations targeting the ever growing Indian outbound market will find iMARK’s in-depth travel trade relation management programmes and marketing counsel a critical component of their marketing strategies for India” added Vaz.
iMARK and Comma Consulting are subsidiaries of Rajiv Desai and Associates Private Limited.
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For further information please contact:
Carl Vaz (iMARK – Mumbai)
Mob: 09821095523
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
