MAM
Imara unveils new brand positioning campaign centred around ‘You are the celebration’
Mumbai: Imara, a GOAT Brand Labs company and a leading fashion label in women’s ethnic wear is thrilled to introduce its Autumn/ Winter ‘23 collection with a brand campaign designed around its new positioning “You are the celebration”. The campaign revolves around the vibrant and multifaceted nature of every woman, emphasizing the role of the Imara protagonist as the life of every celebration.
During the festive season, every occasion is of a different mood and vibe, each demanding a unique style. Adept at nailing each look to perfection, the woman of today effortlessly transitions from a traditional avatar to an ultra-glam one, with Imara enabling this transformation with its eclectic range of styles.
Imara’s brand positioning centres around the personality of its target audience, who regardless of their age or background, are all modern, dynamic women who wear their individuality on their sleeves. They are the life of every party, the glue of their families and peer groups. They love having fun and don’t care who is watching. Imara acknowledges their unique charm and their ability to turn even the simplest occasions into larger-than-life than life, filmy moments. Imara’s collection of ethnic and fusion wear, featuring trendy cuts, colours, styles and silhouettes, complements this distinctive personality and becomes a fashion partner in all their shenanigans.
GOAT Brand Labs chief brand officer Shouvik Roy said, “We are excited to unveil the ‘You are the Celebration’ campaign, which celebrates the unique individuality of every woman. Imara believes that it is ‘You’ who is the real beating heart of every occasion, and our new collection enables you to be your sparkling authentic self during this festive time and beyond. Imara is eager to be your wardrobe favourite and your partner in crime in all your celebratory dos.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
