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Imagine TV fails to boost ratings sans Swayamvar
MUMBAI: For the second consecutive week, Imagine TV has proved that its fortunes are heavily dependent on the Swayamvar franchise.
The channel, which had crossed the 100 GRP (gross rating point) mark two weeks back with the culmination of Swayamvar season 3, Ratan ka Rishta, slumped to 65 GRPs in the immediate week after that.
Even in the week ended 23 July, the channel remained stagnant with 66 GRPs under its kitty.
After the first and second season of the Swayamvar series, Imagine TV had also seen a drastic fall in ratings.
Meanwhile, for the week ended 23 July the status quo has been maintained among the Hindi general entertainment channels. Star Plus continues to lead with 316 GRPs (last week 320) followed by Colors with 267 GRPs (last week 271), according to Tam data for the Hindi speaking markets.
Zee TV, which was witnessing a fall over the last few weeks, was the top gainer in the week. The channel saw a 35 GRP jump in the week to close with 220 GRP (from 185). Sony Entertainment Television, however, is still in pursuit and ended the week with 193 GRPs (from 182 in the last week).
Sab, meanwhile, fell to 124 GRPs from 133 in the preceding week while Star One and Sahara One were at 36 and 33 GRPs respectively.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
