MAM
Imagine Communications Demonstrates Practical Evolution Towards Advanced Technologies at CABSAT 2019
MUMBAI: Imagine Communications experts will be on hand at CABSAT 2019 (12 – 14 March, Dubai World Trade Center, stand D2-10) to demonstrate the latest practical solutions to key issues including playout, advertising monetization and the managed transition from traditional architectures to software-defined, IP-connected infrastructures. These proven solutions allow broadcasters and media companies in the MENA region to move forward without compromising existing investments.
“The Middle East has long been a dynamic and forward-looking media market,” said Anas Hantash, head of MESA and North Africa for Imagine Communications. “Today broadcasters and media companies are facing the challenge of developing powerful and agile infrastructures which are at the same time highly reliable and extremely cost-effective. This means taking a reasoned look at the migration from technical architectures built on dedicated appliances towards a fully virtualized, IP-based, cloud-ready strategy, which can deliver the flexibility to respond to changing demands.
“We led the market towards software-defined solutions, and we have unrivalled experience in addressing the complex issues of integrating hybrid environments, scaling IP networks, and tailoring software solutions to broadcasters’ specific requirements,” Hantash added. “Our CABSAT presence gives us the chance to discuss how we can support customers, no matter where they are in the transition process, and do so at their chosen pace.”
Visitors to the Imagine stand will be able to see real-world demonstrations in key areas including playout and automation, IP connectivity and networking, and advertising technology. These demonstrations will show how rich functionality is now implemented in microservices software for installing on premises or in the cloud, and show how media businesses can migrate without risk to software-defined, microservices-based virtualization and IP connectivity.
A key demonstration will be built around Versio™, the industry’s first cloud-native, microservices-based playout solution, which supports a range of functionality including high-availability playout, storage, powerful graphics and multiformat delivery. The inherently scalable nature of the microservices architecture means that not only can it grow as the channel count and online delivery requirements grow, but functionality can also be added, including new resolutions like Ultra HD, as these are needed.
Central to the future shape of media architectures is IP connectivity. In action at CABSAT will be the award-winning Selenio™ Network Processor (SNP), a high-density, all-IP-capable processing platform that enables media organizations to simplify operations and reduce costs associated with supporting SDI and hybrid SDI-IP workflows in their studio and mobile facilities. Working in conjunction with the Magellan™ SDN Orchestrator software control, the SNP demonstration will showcase how customers can easily manage and control their legacy infrastructure, while seamlessly incorporating next-gen technologies, switching and interworking between HD, Ultra HD and uncompressed real-time SMPTE ST 2110 streams.
Proven in many implementations in the MENA region and worldwide, the Platinum™ IP3 router offers the highest integration of facilities in a single, compact device: video processing, multiviewers and synchronization, plus IP gateways, while switching digital audio, video and IP streams in the same frame. This integrated solution saves power, space and cabling. Alongside it will be the software-based EPIC™ MV multiviewer. Scalable to thousands of PiPs and hundreds of displays, EPIC MV enables operators to monitor mixed signal types on a single canvas and offers media organizations a high-quality, low cost of ownership monitoring solution for both hybrid and all-IP environments. Its flexibility will be demonstrated with HD, Ultra HD and IP inputs into a single, synchronized display.
Optimizing revenues is the final critical element of future media businesses, and Imagine is hosting a demonstration of its advertising technology at CABSAT 2019. This is a range of uniquely powerful software applications including inventory management, data analytics and targeted advertising delivery, which give media companies the platform to increase revenues and decrease costs across multiple channels and multiple delivery platforms.
The Ad Tech demonstration will include xG GamePlan™, the only cloud-based application available that leverages battle-tested (AutoBook™) inventory optimisation. In additional Imagine will showcase its Targeted Delivery solutions, including Dynamic Ad Insertion, Packaging and an industry leading HTTP – UDP gateway. Imagine’s set of Targeted Delivery solutions drive enhanced monetisation and operational efficiencies for video service providers and networks across a range of use cases for both linear and OTT.
Also part of the demonstration will be Broadcast Master™, Imagine’s comprehensive suites of modular and scalable rights, sales, scheduling and media management solutions and Landmark™ Sales, which provides for sophisticated campaign planning and control in order to help manage the challenges of this multifaceted selling environment.
For more information, please see Imagine Communications at CABSAT 2019, stand no. D2-10, or visit https://www.imaginecommunications.com
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
