Brands
Imagicaa makes a splash in MP with Central India’s biggest water park
MUMBAI: Move over metro exclusivity, the wave has officially reached Madhya Pradesh. Imagicaaworld Entertainment Limited, under the Malpani Group, has unveiled Aqua Imagicaa, the largest water park in Central India, making a grand entry near Indore with a deluge of rides, jobs, and tourism promise.
Formally inaugurated in Paliya on the Indore–Ujjain Highway by chief minister Mohan Yadav, along with senior ministers Kailash Vijayvargiya, Tulsi Silawat, and Dharmendra Bhav Singh Lodhi, the launch signals a strategic splash in the state’s leisure and economic landscape.
Spread across themed zones with 20 plus international-standard water attractions, the park blends thrill slides, family play areas, and child-friendly zones, all backed by global safety and water recycling standards. It’s designed as an all-weather retreat for locals, tourists, and adrenaline seekers from across the region.
“This is a proud and defining moment not just for us, but for Madhya Pradesh,” said Malpani Group chairman Rajesh Malpani. “Aqua Imagicaa is more than a park, it’s a lifestyle and tourism anchor, creating joyful memories and boosting economic opportunity far beyond city limits.”
The project has already generated 300 direct jobs, with hundreds more expected through sectors like transport, food & beverage, retail, and allied tourism. Sustainability is woven into the design, with advanced filtration systems ensuring clean, safe water and eco-friendly operations.
From Sai Teerth in Shirdi to the flagship park near Mumbai, Imagicaa’s expansion into MP is part of a broader push to democratise world-class recreation across India. Positioned between Indore and Ujjain, Aqua Imagicaa aims to be both a weekend hotspot and a symbol of inclusive development proof that fun, in Madhya Pradesh, is now a serious business.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
