Brands
Imagicaa makes a splash in MP with Central India’s biggest water park
MUMBAI: Move over metro exclusivity, the wave has officially reached Madhya Pradesh. Imagicaaworld Entertainment Limited, under the Malpani Group, has unveiled Aqua Imagicaa, the largest water park in Central India, making a grand entry near Indore with a deluge of rides, jobs, and tourism promise.
Formally inaugurated in Paliya on the Indore–Ujjain Highway by chief minister Mohan Yadav, along with senior ministers Kailash Vijayvargiya, Tulsi Silawat, and Dharmendra Bhav Singh Lodhi, the launch signals a strategic splash in the state’s leisure and economic landscape.
Spread across themed zones with 20 plus international-standard water attractions, the park blends thrill slides, family play areas, and child-friendly zones, all backed by global safety and water recycling standards. It’s designed as an all-weather retreat for locals, tourists, and adrenaline seekers from across the region.
“This is a proud and defining moment not just for us, but for Madhya Pradesh,” said Malpani Group chairman Rajesh Malpani. “Aqua Imagicaa is more than a park, it’s a lifestyle and tourism anchor, creating joyful memories and boosting economic opportunity far beyond city limits.”
The project has already generated 300 direct jobs, with hundreds more expected through sectors like transport, food & beverage, retail, and allied tourism. Sustainability is woven into the design, with advanced filtration systems ensuring clean, safe water and eco-friendly operations.
From Sai Teerth in Shirdi to the flagship park near Mumbai, Imagicaa’s expansion into MP is part of a broader push to democratise world-class recreation across India. Positioned between Indore and Ujjain, Aqua Imagicaa aims to be both a weekend hotspot and a symbol of inclusive development proof that fun, in Madhya Pradesh, is now a serious business.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
