MAM
Imagica kicks off summer with its brand new #Groupbaazi campaign
MUMBAI: Summer being the peak season for vacation and short getaways in India, Imagica, India’s largest themed entertainment destination, has launched its brand new summer campaign with an ad film derived from strong consumer insight and integrated appealing message #Groupbaazi which propagates the idea of maximizing fun in groups.
The ad campaign which has been released in two different versions, a 45-second-version for TV media and a 60-second-version for the digital platforms and cinemas, has woven a story around three families describing their unforgettable time they had at Imagica leading to a memorable experience. It brings forward the fun, exciting time; men, women and kids have within their own groups. The ad also encapsulates the childlike enthusiasm that turns adults into kids as they enjoy the varied rides, attractions and entertainment options with their respective groups laying the foundation for the campaign tagline #Groupbaazi Mein Mazaa.
“Imagica is synonymous with fun, excitement, entertainment and the idea of having a great time together, establishing its brand archetype as ‘Entertainer’. In India, people always bond with each other and form big groups to have fun and it starts right at home extending to every phase of an individual’s life. This is validated by the visitors’ trend observed at Imagica where people usually come in groups of families or group of friends beyond only a single family unit. We are truly excited to see how the campaign unfolds and resonates with our target audience.” said, Raveendra Singh, Head of Marketing, Sales and Strategy, Imagica.
Joy Ghoshal, Co-Founder and Head – Creative Strategy, Marching Ants, which has conceptualized and shot the campaign added, “Going beyond the predictable way of advertising the key attractions of a theme park, the campaign was aimed to bringing to the fore beautiful moments of fun and pleasure with a larger group of like-minded sharing a similar mind-set in the simplest way. And, to highlight the feeling of freedom interspersed with comfort amongst the crazy experiences and the inside jokes shared within a group. The story of the ad film has been structured to appeal and build connect, with the right audience.”
The campaign media mix supported by TV, digital and Out-of-Home is set to be further amplified through associations built with Carnival Cinemas, Jio IPL 2019 Play Along, and Big FM Radio.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
