Brands
iluvia celebrates National Hairstylist Appreciation Day
Mumbai: In the world of personal grooming, the impact of a professional hair salon extends far beyond merely changing hairstyles. A salon visit offers a transformative experience, empowering individuals to express their unique personalities and boost their confidence through expert styling. In such an ever-evolving industry of beauty and fashion, hairdressers emerge as influential figures, shaping trends and redefining standards with their creativity and expertise.
On the occasion of National Hairstylist Appreciation Day on 25 April, iluvia, a professional haircare brand under Renaura Wellness Pvt Ltd, acknowledged the significant contributions of hair-gurus to the craft and the industry. As a token of appreciation, iluvia undertook the initiative to honour hairstylists in over 200 salons, acknowledging their expertise and dedication to exceptional customer service.
Speaking on the occasion, iluvia co-founder Nishant Gupta said “Hair stylists and hairdressers are our biggest influencers in the salon industry. Their commitment towards pushing boundaries to achieve excellence in their craft and customer service is something, we as a brand, would like to honour. The occasion of National Hairstylist Appreciation Day has presented us with this opportunity, one which we would like to continue. As hairstylists, their ongoing contributions not only transform appearances but also uplift spirits and inspire confidence. Our objective is to continue enabling these dedicated individuals, acknowledging their invaluable impact in the world of professional hair care.”
iluvia as a brand believes in recognising the community’s role in pushing boundaries and innovating trends and techniques constantly to meet the evolving customer landscape. This ethos resonates with iluvia’s focus on performance-driven and tailored products, reflecting a commitment to excellence in every aspect of their endeavours.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
