Brands
iluvia celebrates National Hairstylist Appreciation Day
Mumbai: In the world of personal grooming, the impact of a professional hair salon extends far beyond merely changing hairstyles. A salon visit offers a transformative experience, empowering individuals to express their unique personalities and boost their confidence through expert styling. In such an ever-evolving industry of beauty and fashion, hairdressers emerge as influential figures, shaping trends and redefining standards with their creativity and expertise.
On the occasion of National Hairstylist Appreciation Day on 25 April, iluvia, a professional haircare brand under Renaura Wellness Pvt Ltd, acknowledged the significant contributions of hair-gurus to the craft and the industry. As a token of appreciation, iluvia undertook the initiative to honour hairstylists in over 200 salons, acknowledging their expertise and dedication to exceptional customer service.
Speaking on the occasion, iluvia co-founder Nishant Gupta said “Hair stylists and hairdressers are our biggest influencers in the salon industry. Their commitment towards pushing boundaries to achieve excellence in their craft and customer service is something, we as a brand, would like to honour. The occasion of National Hairstylist Appreciation Day has presented us with this opportunity, one which we would like to continue. As hairstylists, their ongoing contributions not only transform appearances but also uplift spirits and inspire confidence. Our objective is to continue enabling these dedicated individuals, acknowledging their invaluable impact in the world of professional hair care.”
iluvia as a brand believes in recognising the community’s role in pushing boundaries and innovating trends and techniques constantly to meet the evolving customer landscape. This ethos resonates with iluvia’s focus on performance-driven and tailored products, reflecting a commitment to excellence in every aspect of their endeavours.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
