MAM
IITIIMShaadi.com onboards Karan Johar as brand ambassador
Mumbai: Matrimonial platform IITIIMShaadi.com has announced Indian filmmaker Karan Johar as its brand ambassador. As a part of the association, the portal will release a series of digital campaigns starring the filmmaker across the digital platforms in the coming months, fuelling its messaging around finding someone with the same mental wavelength.
IITIIMShaadi.com founder and CEO Taksh Gupta said the platform caters to the highly educated community when it comes to finding matrimonial matches. “Understanding the niche that we are trying to serve, we see the filmmaker Karan Johar as the perfect face to promote the brand,” Gupta added.
The portal has already registered over 1.5 lakh members since it launched in 2014, according to the statement. “The matrimonial platform aspires to cross a mark of 2.5 lakh members in the next two quarters following the new marketing initiatives,” it added.
One the association, Karan Johar affirmed, “It is a matter of pleasure to be associating and promoting such a brand that has introduced a whole new concept in society. It is not just about finding potential life partners from any particular set of institutions, but about connecting with someone with whom you share a similar background and mental compatibility.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
