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IIFA boosts Star Plus’ ratings; Zee TV surges to No. 2
MUMBAI: Buoyed by the telecast of the IIFA (International Indian Film Academy) awards, Star Plus jumped 33 GRPs to pocket 298 GRPs (gross rating points) in the week ended 7 July.
The IIFA Awards that aired for three and half hours fetched 4.7 TVR, according to TAM data (C&S, HSM, 4+) provided by Hindi GECs.
Incidentally, the 13th IIFA Awards is the second-highest rated Bollywood award show on Indian television in 2012. The highest rating was recorded by Colors‘ Screen Awards that garnered 5.37 TVR. Other premium award properties are Zee TV’s Zee Cine Awards that registered 4.38 TVR on Zee TV and Filmfare Awards that fetched 4.59 TVR on Sony Entertainment Television. Colors’ second awards property, The Apsara Producers Guild Awards, registered 1.4 TVR in its first airing.
Meanwhile, after a gap of four weeks, Zee TV is back at No.2 in the GEC hierarchy. The channel added 27 GRPs to its previous week’s tally to close the week ended 7 July with 238 GRPs. Almost all of its shows have seen improvement in viewership, though DID Li’l Masters lost numbers.
Its recently launched horror show, Fear Files, continued to register 3+ TVR. Additionally, Zee TV’s fiction property Punarvivaha has become the leader of the 10.30 pm slot.
Meanwhile, Colors has slipped to No.3 with a loss of seven GRPs and has ended the week with 225 GRPs. Colors’ highest rate fiction show Balika Vadhu’s ratings dropped from 4.4 TVR to 3.9 TVR while Jhalak Dikhhla Jaa rated an average of 1.8 TVR.
Sony Entertainment Television (Set) added 13 GRPs to end with 207 GRPs. The channel has started airing three of its shows – C.I.D, Crime Patrol and Adalat – on Sundays.
Sab, with addition of four GRPs, closed the week with 125 GRPs while Life OK added two GRPs to end with 103 GRPs.
Sahara One with 31 GRPs (last week 42) is at the bottom of the ladder.
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Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
