MAM
IIDE Announces Professional Certification in AI Strategy to Bridge Industry AI Skills Gap
IIDE – Digital Business School has launched its latest online AI course, the Professional Certification in AI Strategy. The program is designed to equip professionals and aspiring leaders with practical AI competencies to solve real-world business issues and improve operational efficiency.
India committed over $1.25 billion to AI projects in 2025, underscoring the country’s seriousness about building an AI-skilled workforce. Companies and workers who want to succeed are focusing on learning AI faster than ever.
While IIDE is known primarily for its digital marketing courses, the school is now expanding its educational offerings by championing AI training. This evolution showcases their commitment to anticipating industry changes and preparing students for the future of work across numerous domains.
The AI Course program covers vital topics such as AI fundamentals, generative AI, prompt engineering practices, Agentic AI concepts, and automation through intelligent workflow mechanisms.
Throughout the curriculum, learners will work through real-world case studies across business functions like sales, customer support, finance, healthcare, retail, and marketing.
The program integrates practical learning with strategic knowledge, helping participants to achieve mastery in AI implementation across various business functions, from understanding AI foundations to deploying intelligent automation and building AI-driven strategies.
Karan Shah, Founder of IIDE, says, “At IIDE, we believe that being future-ready is not an option but a responsibility. Being AI Ready is your 10x advantage in today’s corporate world. Anyone who learns this will have the first-mover advantage.”
Enrollment for the certification is now open. Interested professionals can visit IIDE’s website for detailed information on the curriculum, fee structure, and admission requirements.
About IIDE – The Digital School
IIDE (Indian Institute of Digital Education) is one of India’s leading digital business schools, offering industry-aligned and comprehensive training programs. IIDE’s cutting-edge curriculum incorporates AI, data-driven strategies, and hands-on learning, equipping students with the skills needed for success in the rapidly evolving landscape. IIDE’s alumni network and its non-conventional teaching style make it a top choice in the industry.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
