MAM
IIDE Announces Professional Certification in AI Strategy to Bridge Industry AI Skills Gap
IIDE – Digital Business School has launched its latest online AI course, the Professional Certification in AI Strategy. The program is designed to equip professionals and aspiring leaders with practical AI competencies to solve real-world business issues and improve operational efficiency.
India committed over $1.25 billion to AI projects in 2025, underscoring the country’s seriousness about building an AI-skilled workforce. Companies and workers who want to succeed are focusing on learning AI faster than ever.
While IIDE is known primarily for its digital marketing courses, the school is now expanding its educational offerings by championing AI training. This evolution showcases their commitment to anticipating industry changes and preparing students for the future of work across numerous domains.
The AI Course program covers vital topics such as AI fundamentals, generative AI, prompt engineering practices, Agentic AI concepts, and automation through intelligent workflow mechanisms.
Throughout the curriculum, learners will work through real-world case studies across business functions like sales, customer support, finance, healthcare, retail, and marketing.
The program integrates practical learning with strategic knowledge, helping participants to achieve mastery in AI implementation across various business functions, from understanding AI foundations to deploying intelligent automation and building AI-driven strategies.
Karan Shah, Founder of IIDE, says, “At IIDE, we believe that being future-ready is not an option but a responsibility. Being AI Ready is your 10x advantage in today’s corporate world. Anyone who learns this will have the first-mover advantage.”
Enrollment for the certification is now open. Interested professionals can visit IIDE’s website for detailed information on the curriculum, fee structure, and admission requirements.
About IIDE – The Digital School
IIDE (Indian Institute of Digital Education) is one of India’s leading digital business schools, offering industry-aligned and comprehensive training programs. IIDE’s cutting-edge curriculum incorporates AI, data-driven strategies, and hands-on learning, equipping students with the skills needed for success in the rapidly evolving landscape. IIDE’s alumni network and its non-conventional teaching style make it a top choice in the industry.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
