Brands
IGS-powered Infosys Data Lake on Amazon Web launched
MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, announced the launch of the Infosys Boundaryless Data Lake offering powered by its Information Grid Solution on Amazon Web Services (AWS).The solution allows enterprises to do more with their data by making it possible for them to leverage the insights it provides to reduce time-to-market, create new revenue models, reduce latency and improve operational efficiencies through near real-time decision making.
With the vast volume of information and data available, companies need to rethink ways to create and drive business intelligence insights without boundaries. Keeping this objective in mind, Infosys has developed its Information Grid Solution that powers the Data Lake offering on AWS. The solution enables universal access to data and has the ability to perform analytics pervasively, thereby amplifying the potential to get new business insights.
A leading consumer packaged goods company leveraged the Information Grid Solution to re-platform its global distributor sales management application on AWS. The solution significantly reduced end-to-end data processing time, addressed performance issues with visualization and led to overall cost reduction.
A professional tools manufacturer built its Data Lake on AWS using Infosys’ Boundaryless Data Lake offering leveraging AWS native services such as Amazon Elastic MapReduce (Amazon EMR), Amazon Simple Storage Service (Amazon S3) and Amazon Aurora. The solution helped reduce organizational complexity by transforming and correlating data from discrete sources, while optimizing manufacturing, supply chains and SKUs listing.
“Infosys partnered with Levi Strauss & Co’s e-commerce business to build a first party data analytics solution on AWS,” said Abigail Johnson, Senior Program Manager eCommerce, Levi Strauss & Co. “The solution, built by Infosys, enables consumer insights of clickstream and e-commerce data to activate consumer revenue growth actions across marketing touch points.”
Sandeep Dadlani, President and Head of Americas, Infosys said, “Our collaboration with AWS allows clients to fast track their data on to the cloud. The Infosys Boundaryless Data Lake offering powered by Infosys Information Grid Solution on AWS will help enterprises reduce latency, improve time to market and bring in operational efficiencies.”
“Our enterprise customers are looking for powerful tools built on AWS that help them increase the business value they can generate from their vast amounts of data,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS. “These enterprises can use the Boundaryless Data Lake offering from Infosys to create the necessary foundation for a range of data and analytics needs, while also taking full advantage of the breadth of services and pace of innovation that AWS provides.”
Brands
Malaika Arora launches accessories brand Maejoy
The Bollywood star’s lifestyle brand, built with Myntra and Exceed Entertainment, promises aspirational fashion without the high price tag
MUMBAI: Malaika Arora is not the first Bollywood star to put her name on a brand, and she will not be the last. But Maejoy, the accessories label she has launched in partnership with Myntra Jabong India Private Limited (MJIPL) and talent outfit Exceed Entertainment, at least has a sharper pitch than most. The brand drops with 250-plus styles spanning handbags and lab-grown diamond jewellery, two categories that sit squarely in the sweet spot between aspiration and affordability, and lands on Myntra’s platform from day one, putting it in front of millions of shoppers without breaking a sweat.
The handbag range covers the full gamut: crossbody bags, structured shoulder bags, bucket bags, totes, workwear classics, backpacks and clutches, rendered in synthetic leather, raffia, braids, satin, rhinestone and metallic finishes. The jewellery line runs to rings, earrings, pendants, bracelets and tennis bracelets in silver, gold and rose-gold tones, set in 925 sterling silver with IGI and GCI certified lab-grown diamonds. The brand’s guiding philosophy, “The Joy of Being Me,” stakes its claim on individuality and self-expression; its three brand pillars, Authentic, Empowering, Accessible, are the usual suspects, though the lab-grown diamond bet is savvier than it sounds. Lab-grown stones now sell at a fraction of the price of mined ones, and the category is growing fast in India as younger buyers wise up to the arbitrage.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business, or through my personal style, I’ve championed the idea that fashion should be empowering yet effortless. The brand aims to democratise global fashion trends while offering women something that extends the feeling of luxury every day, be it a lab-grown diamond or a perfectly crafted handbag,” said Malaika Arora, founder of Maejoy
MJIPL, the B2B wholesale arm of Myntra, is putting its design and brand-building muscle behind the venture. Suman Saha, chief experience officer and head of house of brands at MJIPL, was bullish on the tie-up.
“Maejoy brings together Malaika Arora’s distinctive style perspective with a strong proposition in the accessible yet elevated accessories space. We believe the brand’s fashion-forward designs and thoughtful positioning will connect strongly with discerning consumers.”
Suman Saha, chief experience officer, head of house of brands, MJIPL
Afsar Zaidi, chief executive of Exceed Entertainment, the talent management firm that helped broker the deal, has worked with MJIPL before and was characteristically direct about what makes Arora an unusually bankable partner.
“Building celebrity-led brands requires a delicate balance of authenticity and market viability. Malaika is a rare talent who commands equal respect as a fashion icon and a savvy businesswoman. We are proud to facilitate this partnership that brings together her creative clout and Myntra’s brand-building excellence,” said Zaidi
Celebrity fashion brands live or die on one question: does the star actually wear it, or is the cheque the only thing they signed? Arora, who has spent three decades as one of Bollywood’s most-watched style references, has at least built a plausible case. Maejoy is live now on www.myntra.com and the Myntra app. The real test, whether shoppers buy the handbag or just the hype, starts today.
