MAM
Ignitee Digital Solutions launches digital media handbook
MUMBAI: Ignitee Digital Solutions has partnered with Om Books International to launch a digital media handbook titled, ‘Honey I Shrunk the World‘.
Targeted at the global audience, the book is a guide on the online marketing platform, aiming to provide details and statistics on online consumption, behavior patterns across global regions and digital marketing domains.
Said Ignitee Digital Solutions vice chairman V Ramani, “The online space is witnessing rapid movement over the past decade. Corporates, marketing gurus, brand managers and even the lay internet users have understood the power of the digital medium in terms of communication and engagement. We at Ignitee have always believed that knowledge is best utilized when it is shared amongst people and this book is a true testimony of that.”
The book spans nine global regions including Africa, Asia, Caribbean, Central America, Europe, Middle East, North America, Oceanic and South America. ‘Honey I Shrunk The World‘ also features detailed numbers of markets within each of these regions along with information on top sites and net surfing behaviour of consumers.
Said Hegde, “Honey I Shrunk the World has been designed to empower, educate and entertain various audiences like digital media professionals, brand managers, marketers and students interested in learning the ropes of this industry and digital consumers who are always on the lookout for new and interesting nuggets that the internet has to offer.”
Brands
Kaspersky and KidZania want Indian children to fight hackers before they hit their teens
Kaspersky and KidZania open a cyber investigation centre in Mumbai to teach children how to outsmart hackers
MUMBAI: India’s children are growing up online faster than anyone can protect them. Kaspersky, the global cybersecurity firm, is betting that the best way to fix that is to make six-year-olds feel like detectives.
The company has opened a Cyber Investigation Centre inside KidZania Mumbai at R City Mall, Ghatkopar, in what it is calling a first-of-its-kind cybersecurity role-play experience for children. Kids suit up in Kaspersky uniforms, sit down at dedicated workstations loaded with security software, and spend 20 minutes cracking simulated cases of phishing, identity theft and cyberbullying. Up to six children can play investigator at a time. Those who crack the case walk away with a personalised Kaspersky Cyber Investigator card — and a healthy suspicion of dodgy links.
The timing is not accidental. In India, 82.2 per cent of children have access to a mobile device by the age of 14. They use it to stream, game, chat and study. Most of them have never heard the word “phishing.”
“The earlier we equip children with the awareness and skills to navigate the digital world safely, the stronger our collective digital future becomes,” said Jaydeep Singh, general manager for India at Kaspersky. Tarandeep Singh Sekhon, chief business officer of KidZania India, put it more plainly: “Every parent today is thinking about how to prepare their child for a digital-first future.”
The partnership comes with commercial sweeteners. Visitors buying KidZania tickets get a complimentary two-month Kaspersky trial subscription. Annual pass holders get a full year’s subscription thrown in. Discount vouchers go out at the exit gates.
The launch ceremony leaned into KidZania’s theatrical DNA — a diya lighting, a dance performance, a key handover, a parade through the miniature city, and a ribbon-cutting at the new centre.
Cybercriminals, it turns out, do not discriminate by age. Kaspersky and KidZania are hoping that neither will the next generation of people trying to stop them.
