MAM
Ignitee Digital appoints Jaya Bhatia as director – West
MUMBAI: Digital marketing agency Ignitee Digital has appointed Jaya Bhatia as the director – West.
In her new role, she will formulate strategy for business development in an effort to drive profitable growth for the west region.
She will be responsible for building the corporate identity of Ignitee and acquiring new business.
Ignitee CEO Atul Hegde said, “We are extremely delighted to welcome Jaya Bhatia to the Ignitee family. Jaya brings with her immense expertise in new business development and will facilitate the growth and development of Ignitee Digital. Jaya has the ideal combination of experience, skills and talent to guide Ignitee Digital and drive the company‘s strategic vision and execution.”
Bhatia said “I am indeed elated to be part of the core team (at Ignitee) and contribute to some of the best brands in the country. As director – West, I look forward to working with Ignitee‘s talent pool and assist Ignitee Digital in every step to become the greatest digital agency in the country.”
Bhatia has over a decade of experience in the marketing and advertising industry in the traditional as well as the digital medium. With new business development being her forte, she will be responsible for steering Ignitee‘s business to the next level and broadening Ignitee‘s incredible client portfolio.
She has previously worked as the VP- new business at Digital Law & Kenneth before which she had worked as an associate director, account planning and services at BC Web Wise.
Early in her career she has worked as an account planner and servicing at Seamless Connections in 2000 and as a project supervisor at Ogilvy & Mather in 1998.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
