MAM
Ignitee bags Getit.in’s digital biz worth Rs150 mn
MUMBAI: Getit Infoservices has awarded its digital mandate to Ignitee Digital Solutions.
The account size is pegged at around 150 million, the agency said in an official statement.
The mandate includes working on targeted and comprehensive paid media exercises across search, display and mobile ensuring constant visibility of the brand on these platforms. Ignitee would also be managing the company‘s social media presence and will be building various innovative properties for the brand on various social media channels.
Ignitee Digital Services CEO Atul Hegde said, “We are very excited to work on a brand like Getit.in. They have been pioneers in the local search space and now with the digital evolution of the brand we have some exciting plans to take the brand into the heart of the digital consumer”.
Getit Infoservices CEO Sidharth Gupta added, “Ignitee has some very impressive work for large brands like Maruti Suzuki and Standard Chartered Bank. We are looking forward to Ignitee creating some great work for the Getit brand. We have some very aggressive and ambitious plans and I‘m sure Ignitee will partner us to achieve the same.”
Getit Infoservices is a directional media company, connecting buyers and sellers through information products and services, for their complete suite of digital marketing solutions.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
