MAM
Ignitee bags Getit.in’s digital biz worth Rs150 mn
MUMBAI: Getit Infoservices has awarded its digital mandate to Ignitee Digital Solutions.
The account size is pegged at around 150 million, the agency said in an official statement.
The mandate includes working on targeted and comprehensive paid media exercises across search, display and mobile ensuring constant visibility of the brand on these platforms. Ignitee would also be managing the company‘s social media presence and will be building various innovative properties for the brand on various social media channels.
Ignitee Digital Services CEO Atul Hegde said, “We are very excited to work on a brand like Getit.in. They have been pioneers in the local search space and now with the digital evolution of the brand we have some exciting plans to take the brand into the heart of the digital consumer”.
Getit Infoservices CEO Sidharth Gupta added, “Ignitee has some very impressive work for large brands like Maruti Suzuki and Standard Chartered Bank. We are looking forward to Ignitee creating some great work for the Getit brand. We have some very aggressive and ambitious plans and I‘m sure Ignitee will partner us to achieve the same.”
Getit Infoservices is a directional media company, connecting buyers and sellers through information products and services, for their complete suite of digital marketing solutions.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
