MAM
IDSA announces 30% growth among direct selling member companies
BANGALORE: Indian Direct Selling Association (IDSA) chairman Manoj Shirodkar has announced the company’s annual survey findings 2004 in Bangalore today.
IDSA is the a regulatory and promoting body for the direct selling industry in the country.
IDSA revealed that the total turnover of member companies stood at Rs.13.81 billion for the year 2004-05. This meant a growth of around 30 per cent over last year’s revenues of Rs.10.54 billion. Life Insurance contributed Rs.2.55 billion to this growth and seems to be the prominent growth driver. IDSA forecasts an exponential sales growth of about 10 times over the next 10 years. IDSA estimates the turnover of non-IDSA companies as around Rs.10.64 billion.
The findings also revealed that the sales force of the direct selling industry (both IDSA and non-IDSA) grew to about 1.3 million in India, up from last year’s 1.2 million and that since 1995 around 3 million persons have tried their hand at direct selling. Almost 750,000 sales persons are currently active in the business, buying or selling at least once in two months and 60% of this sales force comprises of women. The number of products increased by 30 to 380 with 2100 variants in 2004.
40 towns and cities were added last year and direct selling now reaches 2200 towns and 50 cities (metros and mini-metros) with over 1700 town and cities being serviced by courier companies.
IDSA is the Indian counterpart of the Washington, USA based World Federation of Direct Selling Associations (WFDSA) which self-regulates direct selling in 58 countries. Direct selling companies hold patents for 764 products world wide as per IDSA.
IDSA comprises of (a) 14 active members –Altos Enterprises, AMC cookware, Amway India, Avon Beauty Products, Daehsan Trading (India), Direct Educational Technologies, Forever Living (HNB) Hindustan Lever Network, Herballife International, Modicare, Oriflame, Quantum International, Sunrider India, Tupperware India (b) two probationary members Max New York Life Insurance Company and Shriram Direct to Home and (c) associate member PS Press, New Delhi.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
