MAM
IDfy makes an AI-dent appointment as Dr Tridib Mukherjee takes charge
MUMBAI: India’s digital trust ecosystem just got a brain upgrade. In a move that blends strategy with swagger, IDfy has appointed Tridib Mukherjee as its chief aI officer, a title so rare in India’s tech landscape that it already signals the company’s ambitions before the ink on the offer letter dries.
And ambition is exactly the point. IDfy, Asia’s leading trust stack, is gearing up for a future where identity intelligence, fraud prevention, and risk modelling will need far more than off-the-shelf AI. Dr Mukherjee’s arrival marks the company’s sharp pivot from merely using AI to decidedly advancing it.
A seasoned technologist with 15 plus years across gaming, cloud, transportation, and civic tech, Dr Mukherjee brings an enviable portfolio:
● 70 plus research publications
● 40 plus patents
● Recognitions including the AWS AI100 Leader award, Aegis Graham Bell Award, and Amazon AI Conclave Innovation Award
He has built large-scale systems that power everything from personalisation engines to fraud detection frameworks, and previously led a 45-member AI and Data Science division at Games24x7. His academic chops include a PhD and postdoctoral work from Arizona State University.
For IDfy, his arrival is more than a high-profile hire, it’s a statement. “Identity intelligence must be built on deep science, not surface-level automation,” said IDfy founder & CEO Ashok Hariharan. “Tridib brings the rare combination of research depth, product intuition, and large-scale AI delivery needed to build the next generation of trust infrastructure… not just for India, but global markets.”
Dr Mukherjee, for his part, sees the appointment as a chance to build AI that matters. “IDfy sits at the intersection of trust, safety, and the digital economy, a place where AI can create real societal impact,” he said. “The opportunity now is to build frontier-grade models that make identity intelligence more accurate, transparent, and accessible.”
His mandate is sweeping. IDfy is accelerating the development of frontier AI models, embedding deeper intelligence into its platform stack, and strengthening the tech that underpins identity verification, fraud prevention, workflow automation, and decision systems. Dr Mukherjee will oversee efforts to architect the next wave of models that not only scale but scale responsibly, a critical requirement in sectors where trust isn’t a feature but the foundation.
The appointment also reinforces IDfy’s long-term strategy, to become the backbone of digital trust infrastructure across industries and geographies. With AI at the core of everything from onboarding flows to fraud defence, his leadership is expected to shape how the company evolves its products and how the industry reimagines identity itself.
As India’s digital economy expands and risk grows more complex, IDfy is betting big on science-first AI. And with Dr Mukherjee at the helm, the company seems intent on proving that trust isn’t just a value, it can be engineered.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
