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IdeateLabs wins creative and digital mandate for Jalesh Cruises
MUMBAI: IdeateLabs, an digital-first creative agency, has bagged the creative and digital mandate for Jalesh Cruises. Winning the mandate after a multi-agency pitch, the agency will be responsible for driving both the creative and digital strategy and execution for Jalesh Cruises.
The mandate requires the agency to take care of brand communication, creative collaterals, digital presence, online reputation management, data analytics, and reporting, social media management.
IdeateLabs director Vrutika Dawda commented, “We are excited to work with India’s only Cruise Liner. In today’s age, digital is the primary source for all travel decision making and online search is the go-to channel when people begin to explore a holiday. It is our organisational motto to work with brands to help build engaging conversations between the brand and its customers. Helping Jalesh find the right Share of Voice and Recall amongst the Holiday seeking audiences from India is our primary objective. We believe that the right content mix will help put the brand in one of the top options when it comes to planning a great Holiday for themselves and their loved ones.”
Jalesh Cruises President & CEO Jurgen Bailom said, “With most consumers preferring to use online portals to search for and make their travel decisions, it became imperative to partner with a company that understands how the ‘digital’ media functions. We are happy to associate with IdeateLabs to build a strong presence of our offerings and implement digital marketing campaigns across platforms. We look forward to having a fruitful association”.
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MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
