MAM
IdeateLabs beefs up leadership team with two senior appointments
MUMBAI: Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building digital brand strategy and innovating branded concepts across social platforms.
Kumar’s key responsibilities involve creating and managing new digital assets and launching new IPs while amping up the white label content. Pallavi will engineer Ideatelabs’ growing overseas expansion in Singapore.
IdeateLabs director Vrutika Dawda says, “I am delighted to welcome Ruchika and Pallavi on board. Together, they come with a rich experience spanning over a decade each across marketing, digital and broadcast media. Ruchika who was associated with Pepsi MTV Indies, will now develop and create new IPs and white label products for IdeateLabs, while Pallavi who was in Singapore for over a decade, working with agencies like O&M and Leo Burnett, will now focus on our geographic expansion.”
Commenting on her new role Kumar said, “As building and running new businesses have been my forte, I’m glad to get the opportunity to create new digital assets and launch innovative IPs at IdeateLabs. Giving an idea or a brand’s promise a-live form and getting it closer to its customers in form is something I have always enjoyed and excelled at doing.”
Naidu explains, “I’m excited to oversee IdeateLabs’ overseas expansion. And, in addition to spearheading the strategic vision of the agency across all verticals, I look forward to creating more industry leading work. Having worked with renowned brands across diverse geographies, I have gained significant insight into working in culturally diverse environments. I’m excited to work with the young professionals at IdeateLabs.”
Vrutika further adds, “They will be pivotal in the expansion strategies of IdeateLabs. As an agency that’s fast growing we believe in empowering women to reach leadership positions, the idea is to develop and accelerate the careers of senior women in the advertising industry.”
IdeateLabs is a full-service digital marketing company with offices in Mumbai, Delhi and Dubai. The agency benefits from a client roster that exceeds 50 well-known Indian and international names such as Sterling & Wilson, AutoDesk, Hiranandani Communities, Brand Factory, Future Brands, Edelweiss Tokio, Hafele, Kalpataru, Elica and Franklin Templeton among others.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
