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iCubesWire wins Rentickle mandate
MUMBAI: iCubesWire, a leading Digital Marketing Solution and concept provider, recently bagged social, creative and performance marketing activities of Rentickle.com, a one-stop online store for renting high quality furniture, appliances and other home furnishing essentials. iCubesWire will be responsible for driving and delivering the performance marketing requirements for Rentickle.
Commenting on this new partnership, iCubesWire CEO Sahil Chopra said, “With our expertise in the e-commerce space, we will be able to offer value relevant traffic and scale to Rentickle. Having proven ourselves in the market for seven consecutive years as a leading performance marketing company, with the Rentickle account, we are looking forward to strengthening our position as a leader in 360-degree digital services too.”
The mandate for the iCubesWire team is to increase the visibility of Rentickle among the young, independent professionals. iCubesWire will work closely with Rentickle to drive traffic to Rentickle.com, increase the company’s social base, boost reputation, and build consumer base across metro cities, through performance marketing, social contests & campaigns, ORM, listening and digital creatives.
Rentickle CEO Amit Sodhi says, “We went through multi-level pitches and have selected iCubesWire as the perfect partner for our digital efforts to transform the brand. It fulfills our social, creative and performance needs. The idea of renting is young, the brand is young, the prospects are young, and iCubesWire is a young & aggressive digital agency with a proven performance marketing leadership position. It can’t get better than this.”
While digital media industry is booming high with 40% growth rate, and $68 billion net worth, this partnership is setting a trend of availing integrated services where a brand can fulfill its social, creative and performance needs at a one stop shop. Nowadays, 85% of marketers are tracking revenue through digital e-marketing activities, a significant increase in digital demand is expected to generate high quality audience for their products, services and messages from such partnerships.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
