AD Agencies
iCubesWire launches Innovation Centre NXT
New Delhi: iCubesWire, India’s leading technology performance driven digital agency, today announced the launch of their Innovation Centre called NXT. The launch integrates new age solutions for the digital industry thereby offering diversified ad solutions to the clients and partners. The centre will incorporate futuristic solutions from the domain of Artificial Intelligence & Augmented Reality. Amongst other solutions, rich media for customized creative demands & software development kit for customized audience will be its beneficial components. The Innovation Centre is first of its kind which will give the brands numerous innovative ad solutions to pick & choose from, while planning for campaigns.
iCubesWire caters to 500+ clients and is optimistic about disrupting the industry with this avant-garde launch. Along with their flagship offerings on performance marketing & full-service digital agency solutions, iCubesWire’s Delta and Instatalk are also pacing up efficaciously in the market.
Expressing delight over the launch, Sahil Chopra, Founder & CEO, iCubesWire, says, “This is a vital launch for the industry as an entity. There are ample agencies and networks granting overlapping services and the need to devise an innovation cropped up which incorporates them together towards a fresher approach. This requisite formed the base of developing NXT. We are excited and are asserting for it to be a game changer.”
Aditya Singh, Chief Operating Officer, iCubesWire, adds, “With cutting-edge modifications coming to a stall in the industry, innovation should be a pre-eminent & recurring process. We are enthusiastic about the launch and are certain that the brands will be equally excited to dive into the farsighted offerings that NXT promises to deliver.”
AD Agencies
Creativefuel takes Priyagold’s social media & digital reins
Agency to lead content, strategy and media to boost Priyagold’s digital presence
MUMBAI: Priyagold has teamed up with Creativefuel to sharpen its social media and digital game for 2026. The partnership will see Creativefuel steering the brand’s social strategy, creating content, crafting stories, and driving community engagement across platforms.
On top of that, the agency will manage digital media planning and buying, ensuring Priyagold’s key messages reach the right audience while delivering measurable impact for both brand and performance goals. The aim is a seamless, audience-first digital presence that honours Priyagold’s legacy while keeping pace with today’s fast-moving online world.
“Priyagold has always focused on connecting with consumers across generations,” said Priyagold director Mannas Agarwwal. “Creativefuel’s grasp of digital culture and audience behaviour made them a natural partner for building a consistent and meaningful online story.”
Creativefuel founder and CEO Tushar Sukhramani added, “Priyagold is a household name across generations. Our focus will be on creating a digital presence that is consistent, culturally relevant, and true to the brand’s essence, supported by sharp media execution to deliver real results.”
This win adds to Creativefuel’s growing FMCG portfolio, joining brands like Balaji Wafers in its stable and strengthening its position as one of India’s leading digital partners for consumer brands.
Priyagold, renowned for its trusted presence in Indian households, continues to evolve its communication approach as digital platforms play an ever-increasing role in connecting with consumers.
