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iCubesWire bags digital marketing mandate for Motozeil
MUMBAI: iCubesWire, a digital marketing solution and concept provider, has now bagged the digital marketing mandate for Motoziel, the holistic destination for the motorcycle community looking for a perfect blend of everything revolving around bikes.
Commenting on this Motoziel GM Amber Lamba said, “We are excited to onboard iCubesWire as our digital agency, as their divergent and creative approach is perfectly in unison with our brand communication and vision. With their prudent strategies and viewpoints, we are certain that Motoziel will carve a niche in the digital realm and soar greater heights. We look forward to a worthwhile partnership with iCubesWire to elevate the overall brand presence of Motoziel.”
iCubesWire founder and CEO Shil Chopra says, “We are thrilled to onboard Motoziel as our esteemed client. With our expertise in the digital domain, we will strive to impart out-of-the-box ideas that integrate seamlessly with the brand aspirations and create a distinctive identity amongst its target audience. We are geared up for an astonishing start with Motoziel.”
iCubesWire will be responsible for managing the overall digital requirements of Motoziel. The mandate which includes handling the social media channels, social campaigns, media spends, lead generation, ORM, website maintenance and development of the brand.
Motoziel is a biker’s stopover for rejuvenation which offers a sneak peek into the biker’s paradise where the moto-enthusiasts can get abreast with the glossiest machines in the land. The responsibilities also include off-ground activation, event planning & execution, corporate tie-ups and influencer marketing.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
