MAM
iCubesWire bags digital mandate of Janhit Jagran
MUMBAI: Digital agency and product development organisation, iCubesWire, has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran. The agency will be responsible for building strategies, creating campaigns, media buying, and handling social media accounts of the brand namely Facebook, LinkedIn, Instagram, and Twitter.
Commenting on the win, iCubesWire founder and CEO Sahil Chopra said, “We are delighted to onboard another prestigious client to our kitty. Janhit Jagran opens doors to newer opportunities as their beliefs and objectives differ from what we have on our plate right now. Working for a brand that strives for the social welfare of the society will be exhilarating & we are geared up to put our best foot forward.”
Jagran Prakashan senior VP – strategy, business development and brand Basant Rathore said, “We are pleased to partner iCubesWire and believe they are well placed to handle the digital mandate for our Janhit Jagran programme. This programme encourages social entrepreneurs to come up with ideas that have the potential to tackle some of the biggest challenges we face in contemporary times. I truly believe that iCubesWire will intensify the digital presence of the brand.”
Janhit Jagran is an initiative for social entrepreneurs that focuses on seven concerns of the society namely educated society, water conservation, managing population, poverty eradication, women empowerment, environment conservation, and healthy society. The initiative invites individuals to submit a project idea that solves these societal problems through entrepreneurial, creative solutions.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
