MAM
iCubesWire bags digital mandate of Janhit Jagran
MUMBAI: Digital agency and product development organisation, iCubesWire, has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran. The agency will be responsible for building strategies, creating campaigns, media buying, and handling social media accounts of the brand namely Facebook, LinkedIn, Instagram, and Twitter.
Commenting on the win, iCubesWire founder and CEO Sahil Chopra said, “We are delighted to onboard another prestigious client to our kitty. Janhit Jagran opens doors to newer opportunities as their beliefs and objectives differ from what we have on our plate right now. Working for a brand that strives for the social welfare of the society will be exhilarating & we are geared up to put our best foot forward.”
Jagran Prakashan senior VP – strategy, business development and brand Basant Rathore said, “We are pleased to partner iCubesWire and believe they are well placed to handle the digital mandate for our Janhit Jagran programme. This programme encourages social entrepreneurs to come up with ideas that have the potential to tackle some of the biggest challenges we face in contemporary times. I truly believe that iCubesWire will intensify the digital presence of the brand.”
Janhit Jagran is an initiative for social entrepreneurs that focuses on seven concerns of the society namely educated society, water conservation, managing population, poverty eradication, women empowerment, environment conservation, and healthy society. The initiative invites individuals to submit a project idea that solves these societal problems through entrepreneurial, creative solutions.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
