Brands
iCubesWire bags digital mandate for AMB Group
MUMBAI: iCubesWire,a digital marketing solution and concept provider has bagged the digital media mandate for AMB Group, a renowned real estate developer of Delhi NCR.
iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group. The entire mandate covers social, ORM, listening, search, technology, digital creative and other media duties.
iCubesWire CEO and founder Sahil Chopra says, “We are delighted to add yet another prestigious account to our kitty. We are geared up to present out-of-the-box ideas which will uplift its brand presence digitally and helps meet their desired goals. It is a great opportunity for us and we look forward to a splendid start.”
AMB group director Manoj Sethi adds, “We are excited to onboard iCubesWire as our digital partner. With their innovative ideas & pathbreaking strategies, we are certain to soar new heights in the digital world. We look forward to maintaining a healthy relationship with them.”
Brands
IndiGo CEO Pieter Elbers steps down; Rahul Bhatia steps in as interim boss
Leadership change follows flight disruption crisis and regulatory scrutiny
Pieter Elbers has exited the cockpit at IndiGo. The chief executive of India’s largest airline stepped down at the close of business on March 10, 2026, triggering a swift leadership reshuffle at the country’s dominant carrier.
Rahul Bhatia, managing director of IndiGo’s parent InterGlobe Aviation, will temporarily oversee the airline’s operations and management while the board considers its next leadership move.
Elbers, who joined IndiGo in 2022 after a long stint at KLM Royal Dutch Airlines, was brought in to steer the airline through its next phase of international expansion and operational scale. His departure comes after a turbulent few months for the carrier.
In late 2025, IndiGo faced sharp criticism after cancelling more than 500 flights on November 5 and another 650 on November 7, leaving thousands of passengers stranded across India during peak travel season. The disruptions triggered regulatory scrutiny, with the Directorate General of Civil Aviation issuing a show-cause notice and later imposing a Rs 22 crore penalty linked to crew roster failures.
A subsequent inquiry found the airline had over-optimised operations, relied heavily on crew repositioning and tail swaps, and failed to maintain adequate operational buffers under new pilot rest rules.
In an internal message to employees following Elbers’ resignation, Bhatia struck a reassuring tone. Referencing the popular film phrase “Main hoon na”, he told staff he would stand with them as the airline worked to restore operational stability after the crisis.
“What happened last December should never have taken place,” Bhatia wrote, acknowledging the strain the disruptions placed on frontline employees.
Despite the turbulence, IndiGo remains firmly in command of India’s skies. The airline continues to hold more than 60 per cent of the domestic market, far ahead of its rivals.
Financially, however, the ride has been bumpier. In the December quarter, IndiGo’s consolidated profit plunged 77.55 per cent year-on-year to Rs 549.8 crore, down from Rs 2,448.8 crore a year earlier, even as revenue from operations rose 6.2 per cent to Rs 23,471.9 crore.
Elbers leaves behind a carrier that still dominates India’s aviation market—but one that has recently been reminded how quickly turbulence can hit even the strongest flyers.
