Brands
iCubesWire bags digital mandate for AMB Group
MUMBAI: iCubesWire,a digital marketing solution and concept provider has bagged the digital media mandate for AMB Group, a renowned real estate developer of Delhi NCR.
iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group. The entire mandate covers social, ORM, listening, search, technology, digital creative and other media duties.
iCubesWire CEO and founder Sahil Chopra says, “We are delighted to add yet another prestigious account to our kitty. We are geared up to present out-of-the-box ideas which will uplift its brand presence digitally and helps meet their desired goals. It is a great opportunity for us and we look forward to a splendid start.”
AMB group director Manoj Sethi adds, “We are excited to onboard iCubesWire as our digital partner. With their innovative ideas & pathbreaking strategies, we are certain to soar new heights in the digital world. We look forward to maintaining a healthy relationship with them.”
Brands
Mars appoints Manish Syag as managing director for pet nutrition in India
FMCG veteran takes charge as managing director amid booming $2 billion market opportunity
DELHI: Mars Incorporated has elevated Manish Syag to managing director of its pet nutrition business in India, betting on two decades of FMCG expertise to capture a market poised for explosive growth.
Syag, who brings senior leadership experience from Hindustan Unilever and GSK Consumer Healthcare, joined Mars in 2024 as chief sales officer. He succeeds Salil Murthy, who has been promoted to global vice-president of enterprise transformation at Mars Pet Nutrition and will be based at the company’s London headquarters.
The appointment comes as India’s pet care market stands at what Syag calls “a defining moment”. The sector is projected to double to $7 billion in sales by 2028, up from $3.5 billion last year, according to Redseer Strategy Consultants. The number of pets in Indian households rose to 32 million in 2024 from 26 million in 2019.
“India is at a defining moment for the pet food market, which is expected to grow into a $2 billion category in a decade, evolving much as mainstream FMCG did in its early growth years, driven by access, awareness and trust,” Syag said.
Mars, which makes Pedigree, Whiskas and Sheba pet food brands, has been in India since 2002 and set up its first manufacturing facility five years later. The parent company’s other brands in chocolate and snacks include M&M’s, Snickers, Pringles and Cheez-It.
Large players in India’s pet care space include Mars, Nestlé, Heads Up For Tails and Drools. Reliance entered the category late last year, signalling growing corporate interest in a market that’s barely scratched the surface. With India’s rising pet ownership and premiumisation trends, the battle for bowls is only just beginning.
