MAM
iCubesWire appoints Devinder Sharma
MUMBAI: iCubesWire, a leading digital marketing solution and concept provider, recently appointed Devinder Sharma as its chief growth officer. He will be responsible for growth across the company’s offices including Gurgaon and Mumbai.
Sharma earlier worked at Opera Mediaworks as an ad sales director where he was managing the mobile brand sales and revenue in south Asia market. In 2013, he has worked at Vdopia Inc. as the country head, Indonesia, where he was managing the key responsibilities of digital sales. He has also worked with leading companies such as Sify, Buzzintown and Business Standard in the past, where he was responsible for the Ad Sales and Strategy.
In this role, Sharma will lead new business efforts, cross-network collaboration and company marketing while reporting to CEO, Sahil Chopra. He will work closely with iCubesWire’s existing executive team comprising of Sahil Chopra, Aditya Singh, Sanjeeda Khan and Gauri Awasthi to optimize their product development, business plans and create new revenue streams.
iCubesWire CEO Sahil Chopra says “Devinder brings to iCubesWire his vast experience in data & technology, digital marketing and strength in negotiations and relationship building, digital sales and mobile advertising. His reputation in the industry as a savvy and collaborative business leader will be a proven asset to iCubesWire. I am confident that adding Devinder to our team will prove to be strategic in taking iCubesWire onto its next phase of growth and innovation.”
With more than 14 years’ experience in digital marketing across South East Asia in both management and business development positions, Sharma is well placed to drive iCubesWire’s growth in the region.
Sharma said, “I’m looking forward to build relationships with the type of dynamic clients iCubesWire thrives on. My focus will be to channel the work flow, performance and business while gaining high growth momentum in the market.”
Brands
Shilpa Dureja Puri elevated as director marketing – new computing & wearables at Samsung Electronics India
GURGAON: Shilpa Dureja Puri has been elevated as director marketing, new computing and wearables at Samsung Electronics India, signalling the company’s confidence in a leader steeped in digital, premium and ecosystem storytelling.
She now leads marketing for tablets, laptops, watches, buds, rings and accessories, shaping the next phase of connected consumer experiences and driving growth in categories that straddle work, play and everyday digital life.
Within Samsung, Dureja Puri has climbed steadily. She has handled director marketing roles across luxury, flagship and ecosystem portfolios, served as gm marketing for luxury and flagship mobiles, and earlier as general manager digital from Gurugram, sharpening the brand’s premium and online muscle.
Her grounding in technology marketing was forged at Microsoft, where she held director roles in digital and experiential marketing and earlier led digital marketing across content, search, analytics and demand generation. She worked on governance, privacy and large-scale digital transformation, and drove partner and education marketing programmes across India.
Before that came agency and global exposure. As vice president at Publicis Modem, part of Publicis Groupe, she ran India operations, managed P&L and built digital strategy for clients including HP and Beam Global. She also served as marketing director, India at Dada S.p.A, working on web and mobile community services across markets.
Her early career blended media, marketing and academia. She taught as senior guest faculty at National Institute of Fashion Technology, University of Delhi and Guru Gobind Singh Indraprastha University, covering new media, journalism and communication skills.
In media and publishing, she worked with HT Media Ltd on the relaunch of Hindustan Times’ digital properties and brand activations, including a luxury conference at Taj Mahal Palace & Towers. At Times Internet Limited, she handled editorial and product roles across lifestyle and city guides. As a freelance journalist, she wrote for The Times of India, The Asian Age, The Statesman and Femina, among others.
Recognition has followed. She has been named among the 100 Smartest Digital Marketing Leaders by World Digital Marketing Congress and CMO Asia. An alumna of International Management Institute New Delhi, she also completed the Modern Marketing programme at Kellogg School of Management, finishing with distinction.
For Samsung, the logic is clear. As screens, wearables and services converge, marketing must stitch them into one story. Dureja Puri’s brief is to make that story sell. The race now is for mindshare, wallet share and a place in the consumer’s daily routine. Samsung has picked its narrator.
