MAM
ICICI Prudential Mutual Fund’s International Women’s Day campaign ‘Sapno ki Kishte’
Mumbai: This International Women’s Day, ICICI Prudential Mutual Fund proudly unveils its latest campaign ‘Sapno ki Kishte’, narrating the remarkable journey of a mother and her son. Through a poignant narrative, the campaign captures the woman’s unwavering determination to fulfil her son’s dream of owning a car, despite her everyday challenges. The campaign highlights the need for financial awareness amongst women and securing the future through the Systematic Investment Plan (SIP) route.
The campaign sheds light on the daily sacrifices and resilience of women, emphasizing the pivotal role they play in shaping the dreams and aspirations of their families. As the story unfolds, viewers witness a woman’s unwavering strength and perseverance.
ICICI Prudential AMC head of marketing, digital and customer experience Abhijit Shah emphasised the importance of the campaign in recognizing and celebrating the contributions of women. He stated, “At ICICI Prudential Mutual Fund, we believe in empowering individuals to achieve their financial goals, regardless of their circumstances. Through this campaign, we aim to honour the unbeatable spirit of women and how Mutual Funds offer a pathway to secure their family’s future.”
The campaign underscores the benefits of investing in Mutual Funds as a means to secure financial stability and pursue long-term goals. By offering a wide range of investment options tailored towards achieving diverse needs, ICICI Prudential Mutual Fund remains committed to supporting individuals in their journey towards financial independence.
Mutual funds provide a diversified investment option, allowing individuals to invest in a variety of asset classes like equity, debt, gold and other commodities. Furthermore, Mutual Funds offer liquidity, transparency and flexibility making them a convenient tool for individuals looking to achieve their financial goals whether it’s for a short-term requirement like a car, a medium-term requirement like the down payment for a home or for long-term needs like building a retirement kitty, saving for child’s overseas education or simply building long term wealth. The campaign will reach the masses via company’s multiple digital channels like YouTube, Instagram and Facebook.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
