MAM
ICICI Bank uses golf to connect with high networth clients
MUMBAI: ICICI Bank which claims to be India’s second largest bank has launched the ICICI Bank Private Banking Masters 2005.
This is a golf tournament and is targetted at over 100,000 high net worth clients of ICICI Bank’s Private Banking division. This tournament will be the largest domestic invitational amateur golf event to be conducted in India states the company.
The 15-city event is scheduled to kick start in Delhi at the challenging Golden Greens Golf Resort, Gurgaon, today 8 October, 2005. The tournament will be played in four major metros and also across other cities – Pune, Bangalore, Jamshedpur, Bhubaneshwar, Ludhiana, Chandigarh, Jaipur, Lucknow, Kochi, Coimbatore and Baroda. Two winners from each city will be selected for the finals, which would be held in April 2006.
The bank says that its private banking business has posted a significant growth, which has been possible due to its wide range of products, technological advantage, client focus and a nationwide reach. To carry forward this legacy ICICI Bank Private Banking has launched this golf tour, which will enable its privileged customers to be part of this sporting event.
ICICI Bank executive director Chanda Kochhar said, “Private Banking is an integral part of ICICI Bank’s future growth strategy and we are committed to cater to the needs of the high end client base. Within a short span of three years we have become the largest private banking business unit in the country and offer private banking products and service in over 200 cities in India. Customer focus and the ability to deliver the widest range of products are the cornerstones of our success. The ICICI Bank Private Banking Masters 2005 tour is one of the many ways to thank our clients.”
ICICI Bank head private banking Arpit Agarwal says, “In the game of golf, the right equipment, strategy, skills, keeping your head down and the ability to read course conditions ultimately lead to success. This is similar to Private Banking where the credibility of the advisor, quality of advice, expertise to analyse market conditions delivered through the right product mix leads to long term achievement of financial goals.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
