Brands
Ibrahim Ali Khan joins Azzaro as the new face of ‘Forever Wanted Elixir’
MUMBAI: Scent-sational news is in the air. Azzaro has announced Ibrahim Ali Khan as its new fragrance local ambassador, marking the young actor’s stylish entry into the world of luxury scents.
The emerging star, often hailed as a youth icon, will front the brand’s upcoming ‘Azzaro wanted’ campaign, showcasing the daring new ‘Forever Wanted Elixir.’ Known for his effortless charisma and modern flair, Ibrahim mirrors the fragrance’s bold spirit, designed for those who live passionately, express freely, and turn heads with confidence.
“Ibrahim has a magnetic personality and a captivating aura, making him the perfect match to embody the bold spirit of ‘Azzaro Wanted’ in India,” said L’oréal International Distribution Sapmena, general manager, Charles-Alexandre Boczmak.
For Ibrahim, the fit was natural. “’Azzaro Wanted’ isn’t just a range of fragrances, it’s an attitude. Strong, bold and full of character, it captures my spirit perfectly,” he said.
The ‘Forever Wanted Elixir’ is crafted as a fragrance of audacity and seduction, a scent that lingers like an unforgettable echo. By teaming up with Ibrahim, Azzaro aims to connect with a new generation of men who embrace individuality while redefining modern masculinity.
Already a rising presence in Indian cinema with over 1.4 million Instagram followers, Ibrahim’s blend of screen presence and relatability makes him both a cultural trendsetter and the perfect face for Azzaro’s bold new chapter.
With this collaboration, Azzaro is not just bottling a fragrance but bottling an attitude, one that’s confident, charismatic, and, just like Ibrahim Ali Khan, impossible to ignore.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
