MAM
IBM names EuroRSCG 4D lead digital agency worldwide
MUMBAI: Global technology leader IBM has named EuroRSCG 4D as its lead digital agency worldwide.
The appointment spans web and digital brand experiences, including the development of strategy, technology, design, usability, editorial and production, and social media strategy.
Said IBM corporate marketing John Kennedy, “Euro has deep digital expertise, a broad global footprint and a strong track record working with IBM on e-mail and relationship marketing. Our current agency partners are teaming with IBM to do great digital work in advertising, demand generation and events and we are confident that adding Euro to the mix in a lead role will further enhance our digital capabilities and presence.”
Added Havas Worldwide and Euro RSCG Worldwide David Jones, “We‘re delighted to start this new strategic relationship with IBM. We‘re excited to work with them on their ‘smarter planet‘ vision and help show various audiences how one of the most important companies globally is committed to changing how the world works. It‘s an honour to have been chosen as their lead digital agency and validation that our ‘digital at the core‘ model is working.”
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
