MAM
IBD India appoints Deepak Srivastava as branch head — Mumbai
MUMBAI: The integrated brand development wing of Hakuhodo Percept company, IBD India, has appointed Deepak Srivastava as the new branch head for Mumbai.
In his new role, Srivastava will be responsible to grow the business and look at sustained relationship with clients and brands by offering holistic solutions across communication touch points through IBD‘s integrated brand development services and specialised verticals of digital, design and production.
Prior to this appointment, Srivastava has worked with Jet Airways, Bates, Interface and Perspectrum, the brand consultancy division of Percept.
Srivastava has worked on brands across diverse categories such as aviation, FMCG, automobile, real estate and fashion.
Srivastava has over 12 years of collective experience in the field of advertising and marketing. His expertise lies in strategic brand planning and development.
Srivastava said, “I am quite excited about joining IBD, Mumbai and I am looking forward to partnering with clients in their mission of creating differentiated brands which eventually will meet the business objectives.”
IBD India COO Jyotsna Chauhan added, “Deepak’s planning background and penchant to find ‘how to be different’ along with his experience in handling brands will add to the IBD way of building brands better and more distinctively.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
