MAM
IBC2023 ACCESS and NetRange revolutionise media services deployment
Mumbai: ACCESS Europe GmbH and NetRange GmbH announce that they will be demonstrating their video technology and content solutions for video operators and TV manufacturers at IBC2023 (Hall 1. D61, RAI Amsterdam, 15-18 September 2023.). The demo highlights are:
The first public demonstration of ACCESS Twine for TV Operators, the content aggregation and revenue-generating platform that uniquely caters for all connected set-top boxes (STBs) such as AOSP, RDK and Linux, however powerful.
NetRange is a one-stop shop for globally licensed content that provides smart TV OEMs and ODMs with the ultimate in Smart TV experiences.
How ACCESS helps bring the power of generative AI to the consumer experience on TVs, cars and other devices on a global basis.
Discussing the company’s presence at IBC, ACCESS Europe’s CEO, Masahiro Aono, said: “The combination of ACCESS Twine for TV Operators and NetRange Smart TV Portals and App Stores provides TV operators, broadcasters and device manufacturers with a one-stop shop that unlocks the revenue-generating opportunities of advanced video services from apps to FAST and AVOD, and at the same time keeps consumers engaged with your platform.”
On-booth demos will include:
ACCESS Twine4TV Operators (T4TO) enables providers to continually update their customer offering realise new revenue streams and increase ARPU by quickly expanding their portfolio of services. The CMS enables operators to manage, package and aggregate metadata, with the provision of apps and services through a unified API. The twine standard client (TSC) enables service providers to quickly realise their own UI/UX to access the integrated services, as well as expand to operator or region-specific content and applications. T4TO can include licensed content including, AAA gaming, music, karaoke and podcasts, and video, including FAST and AVOD channels.
NetRange Smart TV Portals and App Stores provide the most straightforward route for content creators, TV manufacturers, media, and entertainment distributors to ride the connected and Smart TV wave. NetRange provides portal and ecosystem solutions to CE device manufacturers, infrastructure providers (satellite, cable, and telecommunications), OEMs/ODMs, retailers, and content brands. NetRange unceasingly expands its worldwide content portfolio with high-value local providers, especially in emerging markets. The portal is continuously developed and enhanced to help its device and content partners deliver to consumers. NetRange portals and ecosystems can be operated as global solutions or designed for specific countries, to drive a key business strategy of providing content to an often-underserved region: This combination of global content with leading local content is a key focus for NetRange’s Smart TV portfolio.
Masahiro Aono concluded: “By providing the media & entertainment industry with a powerful and fast-to-deploy route to advanced video, audio and gaming services, including the ability to harness exciting new AI features to enhance the customer experience, visitors to IBC will see how ACCESS and NetRange ensure that TV operators and vendors deploy services, continuously update their portfolios and generate additional revenue in today’s challenging economic environment.”
Note to editors: If you would like to meet ACCESS and NetRange at IBC (Hall 1. D61, RAI Amsterdam, 15-18 September 2023), please contact Platform, at access@platformcomms.com
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
