MAM
IBC 2019: Synamedia unveils new solutions and services to combat piracy
MUMBAI: At IBC 2019, Synamedia, the world’s largest independent video software provider, will unveil enhancements to its security portfolio that help combat the evolving threat from hyper-distributed piracy in the age of infinite entertainment.
Synamedia’s Streaming Piracy Disruption managed service features a single workflow across both broadcast and IP streaming for easy and comprehensive security management on any distribution and delivery network. Also new is the ability to disrupt leaks immediately without waiting for third-party takedown. Synamedia also offers an effective way for its Infinite customers to convert viewers of pirated content to legitimate subscribers by replacing basic takedown warnings with notices that encourage viewers to sign up, resulting in new revenue streams.
“Often, consumers are unaware of what constitutes an infringement, and will see their video provider in a much more positive light if offered the carrot of a legal alternative, rather than a stick in the form of a shutdown,” said Steve Hawley, Managing Director of Piracy Monitor.
Another highlight from Synamedia will be Intelligent Piracy Monitor for Streaming Piracy Disruption customers. Unlike other analytics services that only use standard web site crawling techniques, Synamedia offers deeper intelligence about piracy from its world-class Operational Security (OpSec team). This gives customers a detailed analysis of the nature and scale of the problem and the impact of anti-piracy initiatives.
Also new from Synamedia’s OpSec team is an anti-piracy service for any content owner wishing to deepen its understanding of pirates’ activities. This new service leverages significant investment in Synamedia’s forensics lab with a focus on reverse engineering, as well as an expanded team that comprises psychology and criminology experts working alongside engineers, intelligence analysts, cyber- and field-investigators.
Synamedia is also unveiling enhancements to its award-winning Credentials Sharing Insight, which helps combat both casual and for-profit credentials sharing and turn casual account sharing into incremental revenues. New security responses for compromised accounts are tailored differently for the account owner and the accounts sharers.
At IBC, Synamedia will also highlight its platform-agnostic approach by showcasing deployments on RDK, Android TV and Synamedia Evo. Synamedia has pre-integrated its security software into set-top boxes from Android TV ecosystem partners including Sagemcom and Arris, helping customers accelerate their time to market. Synamedia’s security software is also deployed on Vodafone Deutschland’s GigaTV service running on RDK devices, and on its Evo platform at a large number of customers worldwide.
“Our holistic view of the ever changing piracy threat ensures our products and every customer deployment has security hard wired into it, benefitting from our technology leadership and insight gleaned by our top notch OpSec team” said Jean-Marc Racine, chief product officer, Synamedia. “The next chapter in our battle with piracy is to double down on our efforts to ensure the entire video ecosystem works together to reduce consumer confidence in pirated services so demand falls away fast.”
Synamedia’s VP Intelligence and Security Operations, Avigail Gutman, will be speaking on the topic of ‘Protecting Content Distribution’ at the IBC Cyber Security Forum on Thursday, 12th September at 15:00.
Orly Amsalem, Senior Product Manager, Security, Synamedia will be on an IBC Content Everywhere hub panel ‘Securing content to protect revenues and the eco-system’ on Tuesday, 17th September at 11:00.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
